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Strategic Plan, Part III: Balanced Scorecard
Rebecca Lanham
BUS 475- Integrated Business Topics
August 1, 2011
Phyllis Koch
, 2
Balance scorecard is essential for developing a healthy business growing place. This is a
vital key for defining the goals and targets of a company as well as the vision, mission, and the
SWOTT Analysis. A Balanced Scorecard is, “A set of four measures directly linked to a
company’s strategy: financial performance, customer knowledge, internal business processes,
and learning and growth” (Pearce and Robinson, 2009, p. 202). This term paper will relate Sweet
Creations values, mission, vision and SWOTT Analysis with the four perspectives of the
scorecard (financial performance, customer knowledge, internal business process, and learning
and growth).
Financial Perspective/Shareholder Value
A strong and well defined vision and mission statement will facilitate the company to
achieve its target. The objectives of Sweet Creations should be implemented as a daily routine so
as to increase the performance of the company. The first and foremost responsibility of a
company is to seek its customer satisfaction, benefit utilization, increased net revenues, and also
to achieve financial stability. To evaluate the financial stability of a company, one should
calculate the Operating cost, Earnings per share, growth revenue and return on interest and
capital. “If we succeed how we will look to our stakeholders” (BSI, 2009, 5).
Customer Value Perspective
The customers determine the success of the company. The ups and downs in the market
share of the company as well as the delivery of services and products relates to the customer
satisfaction. The more the customer satisfied and engage with the company, the more will be the
increase in the brand image in the market, but there must be consistency in the value and quality
of the product. It is the responsibly of Sweet Creations to generate awareness in the public and
Strategic Plan, Part III: Balanced Scorecard
Rebecca Lanham
BUS 475- Integrated Business Topics
August 1, 2011
Phyllis Koch
, 2
Balance scorecard is essential for developing a healthy business growing place. This is a
vital key for defining the goals and targets of a company as well as the vision, mission, and the
SWOTT Analysis. A Balanced Scorecard is, “A set of four measures directly linked to a
company’s strategy: financial performance, customer knowledge, internal business processes,
and learning and growth” (Pearce and Robinson, 2009, p. 202). This term paper will relate Sweet
Creations values, mission, vision and SWOTT Analysis with the four perspectives of the
scorecard (financial performance, customer knowledge, internal business process, and learning
and growth).
Financial Perspective/Shareholder Value
A strong and well defined vision and mission statement will facilitate the company to
achieve its target. The objectives of Sweet Creations should be implemented as a daily routine so
as to increase the performance of the company. The first and foremost responsibility of a
company is to seek its customer satisfaction, benefit utilization, increased net revenues, and also
to achieve financial stability. To evaluate the financial stability of a company, one should
calculate the Operating cost, Earnings per share, growth revenue and return on interest and
capital. “If we succeed how we will look to our stakeholders” (BSI, 2009, 5).
Customer Value Perspective
The customers determine the success of the company. The ups and downs in the market
share of the company as well as the delivery of services and products relates to the customer
satisfaction. The more the customer satisfied and engage with the company, the more will be the
increase in the brand image in the market, but there must be consistency in the value and quality
of the product. It is the responsibly of Sweet Creations to generate awareness in the public and
