Andrews Macejko CAREER CONNECTION Final Strategic Plan

CAREER CONECTION: Final Strategic Plan 1




CAREER CONNECTION: Final Strategic Plan

Patricia Andrews Macejko

BUS/475

Professor Juan Salazar

June 6, 2016

,CAREER CONECTION: Final Strategic Plan 2


Table of Contents

Executive Summary 4

Strategic Plan Part 1: New Business Division; Vision, Mission, and Value Proposition 5

New Division 5

Customer Needs and Competitive Advantage 5

Competitive Advantage, Product Differentiation 6

Vision Statement 7

Alignment with Company Mission and Vision Through Strategic Direction 7

Guiding Principles and Values 8

Strategic Plan Part 2: SWOT Analysis 8

Legal / Regulatory Considerations 9

Internal Forces 10

Adaptation to Change 11

Supply Chain 11

SWOT Analysis 12

Hypothesis – Internal Environment 14

Strategic Plan Part 3: Balanced Scorecard and Communication Plan 15

Business Model and Strategic Plan Part 3 15

Balanced Scorecard 15

Shareholder Value or Financial Perspective 16

Customer Value Perspective 17

Balance Scorecard 18

Learning and Growth (Employee) Perspective 19

, CAREER CONECTION: Final Strategic Plan 3


Communication Plan 20

Strategic Plan Part 4: Strategies and Tactics 21

Marketing Strategies and Tactics 21

Information Technology Strategies and Tactics 22

Methods to Monitor and Control your Proposed Strategic Plan 22

Ethical Issues faced by the Organization 23

Legal and Regulatory Issues faced by the Organization 23

Corporate Social Responsibility 24

Corporate Citizenship 24

Possible Implications of the Triple Bottom Line 25

Conclusion 26

References 27