Oral and Written By: Mohammad Omar
Business
Shehab, Malek Al Ghali,
and Amir Boushahine
Communication Speech Communications
Skills
ENGL 300
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, 3 Introduction
Communication is how and why people communicate.
Effective communication is a key factor in the success of
any business.
In April 1985, Coca-Cola decided to launch a campaign to
keep up with Pepsi, a new rival at the time. They declared
that they were launching a new Coke brand in hopes of
keeping themselves looking fresh and better than ever.
Unfortunately, customers didn't want a new brand of Coke
and began hoarding existing beverages. The company
quickly back peddled and brought back original Coke, but
the damage to their brand was done[1].
Business
Shehab, Malek Al Ghali,
and Amir Boushahine
Communication Speech Communications
Skills
ENGL 300
,I
I
n
t
m
r
p
o
rd
tu
c
a
t
n
i
c
o
e
n
C
o
m
p
a
r
i
s
o
n
b
e
t
w
e
e
n
o
r
a
l
a
n
d
w
r
i
t
Table o
t
2
e
n
b
u
Conten
s
i
n
e
s
s
c
o
m
m
u
n
i
c
a
t
i
o
n
s
k
i
l
l
s
, 3 Introduction
Communication is how and why people communicate.
Effective communication is a key factor in the success of
any business.
In April 1985, Coca-Cola decided to launch a campaign to
keep up with Pepsi, a new rival at the time. They declared
that they were launching a new Coke brand in hopes of
keeping themselves looking fresh and better than ever.
Unfortunately, customers didn't want a new brand of Coke
and began hoarding existing beverages. The company
quickly back peddled and brought back original Coke, but
the damage to their brand was done[1].
