About the Tutorial
This tutorial is designed to make the audience understand how Facebook can be used as a
digital marketing tool. It also explains how Facebook provides insight into its users’ interests,
likes, dislikes, personal life and buying behavior. In addition, it also provides a large database of
information that can be tapped into by your business or organization to generate high quality
leads, sales enquiries and traffic to your website.
Audience
This tutorial is for those who wish to make or strengthen their stand in the market through
Facebook as one of the social media platforms. The audience of this tutorial is expected to have
a basic understanding of digital marketing and good communication skills.
Prerequisites
We assume that you have the creative skills required to help you stand out in the field of digital
marketing.
Table of Contents
1. FACEBOOK — OVERVIEW
● Types of Facebook Pages
● How can posts be effective to grow your business
2. FACEBOOK – PROFILE PAGE SETUP
● Choosing which page suits your venture
● Adding page details
, 3. FACEBOOK – PAGE NAVIGATION
● Adding a display picture and a cover photo
● Create a ‘call-to-action’ button
● Settings
4. FACEBOOK – AD OPTIONS
● Get traffic to your website
5. FACEBOOK – AD MANAGEMENT
6. FACEBOOK – PAGE PROMOTION
7. FACEBOOK — PERSONAL BRANDING
8. FACEBOOK — IDENTIFY TARGETS
9. FACEBOOK — QUALITY POSTS
● Types & Quality of Posts
10. FACEBOOK — POST FREQUENCY
11. FACEBOOK — LIKES PHILOSOPHY
12. FACEBOOK — CREATE FANS
13. FACEBOOK — ENGAGING FANS
14. FACEBOOK — CALL-TO-ACTION
● How to add the call-to-action button
15. FACEBOOK — VIDEO PROMOTION
16. FACEBOOK — MARKETING TRICKS
17. FACEBOOK — A/B TESTING
18. FACEBOOK — ANALYTICS
This tutorial is designed to make the audience understand how Facebook can be used as a
digital marketing tool. It also explains how Facebook provides insight into its users’ interests,
likes, dislikes, personal life and buying behavior. In addition, it also provides a large database of
information that can be tapped into by your business or organization to generate high quality
leads, sales enquiries and traffic to your website.
Audience
This tutorial is for those who wish to make or strengthen their stand in the market through
Facebook as one of the social media platforms. The audience of this tutorial is expected to have
a basic understanding of digital marketing and good communication skills.
Prerequisites
We assume that you have the creative skills required to help you stand out in the field of digital
marketing.
Table of Contents
1. FACEBOOK — OVERVIEW
● Types of Facebook Pages
● How can posts be effective to grow your business
2. FACEBOOK – PROFILE PAGE SETUP
● Choosing which page suits your venture
● Adding page details
, 3. FACEBOOK – PAGE NAVIGATION
● Adding a display picture and a cover photo
● Create a ‘call-to-action’ button
● Settings
4. FACEBOOK – AD OPTIONS
● Get traffic to your website
5. FACEBOOK – AD MANAGEMENT
6. FACEBOOK – PAGE PROMOTION
7. FACEBOOK — PERSONAL BRANDING
8. FACEBOOK — IDENTIFY TARGETS
9. FACEBOOK — QUALITY POSTS
● Types & Quality of Posts
10. FACEBOOK — POST FREQUENCY
11. FACEBOOK — LIKES PHILOSOPHY
12. FACEBOOK — CREATE FANS
13. FACEBOOK — ENGAGING FANS
14. FACEBOOK — CALL-TO-ACTION
● How to add the call-to-action button
15. FACEBOOK — VIDEO PROMOTION
16. FACEBOOK — MARKETING TRICKS
17. FACEBOOK — A/B TESTING
18. FACEBOOK — ANALYTICS
