Judith Butler describes gender as “an identity instituted through a stylised repetition of acts.” In
other words, it is something learnt through repeated performance.
How useful is this idea in understanding how gender is represented in marketing and advertising
products? Refer in detail to close study products Maybelline ‘That Boss Life’ and the Score Hair
Cream advert. [20 marks]
Plan:
● Introduction
● Paragraph 1
- Gender stereotypes
- Masculinity
- Mosher & Sirkin
● Paragraph 2
- Butler: gender performances
- Socio-economic power
● Paragraph 3
- Societal shift
- Connell’s hierarchy of masculinity
● Paragraph 4
- Fluidity
- Postmodernism
● Conclusion
(full answer on next page)
other words, it is something learnt through repeated performance.
How useful is this idea in understanding how gender is represented in marketing and advertising
products? Refer in detail to close study products Maybelline ‘That Boss Life’ and the Score Hair
Cream advert. [20 marks]
Plan:
● Introduction
● Paragraph 1
- Gender stereotypes
- Masculinity
- Mosher & Sirkin
● Paragraph 2
- Butler: gender performances
- Socio-economic power
● Paragraph 3
- Societal shift
- Connell’s hierarchy of masculinity
● Paragraph 4
- Fluidity
- Postmodernism
● Conclusion
(full answer on next page)
