Cultivation Theory Q1 According to cultivation theory, "a culture of fear and exclusion
perpetuated in the mass media seems to have a real impact on the quality of people's lives"
How valid are cultivation theory's claims about mass media's impact on audience responses?
Refer to the CSP's Bowling For Columbine in your answer.
[25 marks]
Plan
● Introduction
● Paragraph 1
- Active & passive audiences
- Hypodermic needle theory
● Paragraph 2
- Perception & reality
- Exposure
● Paragraph 3
- Gerbner: television reality
- Crime drama statistics
● Paragraph 4
- Simplicity & reductionism
- Media consumption
● Conclusion
(full answer cont. on next page)
perpetuated in the mass media seems to have a real impact on the quality of people's lives"
How valid are cultivation theory's claims about mass media's impact on audience responses?
Refer to the CSP's Bowling For Columbine in your answer.
[25 marks]
Plan
● Introduction
● Paragraph 1
- Active & passive audiences
- Hypodermic needle theory
● Paragraph 2
- Perception & reality
- Exposure
● Paragraph 3
- Gerbner: television reality
- Crime drama statistics
● Paragraph 4
- Simplicity & reductionism
- Media consumption
● Conclusion
(full answer cont. on next page)
