company expects to recoup the money later through the sale of products, with a further boost from its
annual Prime membership fee.
Explain how this strategy shows Bezos as a systematic and intuitive thinker.
An Intuitive thinker is someone who is keen observers, and drawing from experience, they can connect
current perceptions with lessons learned from the past. The case study analysis states that amazon.com
started as a home-based operation to a global e-commerce giant. For a business to be successful, the
owner must pay attention to past mistakes and make changes to the company as needed. With Amazon
being in business over ten years and growing into the most megalithic online retailer shows the Jeff
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Bezos is an intuitive thinker. A systematic thinker is being able to solve problems, by analyzing the
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problem before jumping into action, to think things through and making excellent decisions. Bezos
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showed systematic thinking in so many different ways. One way that Bezos showed systematic thinking
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when he made the broad decision to upgrade his products continuously. He continually keeps investing
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in his company which helps prevents his company from standing still. The case study analysis states how
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Bezos isn’t afraid to of failing, and he uses his creativity, flexibility and spontaneity when making key
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decisions. Another way that Bezos showed hes a systematic thinker when he decided to use drones to fly
Amazon deliveries to customers. Benzo really was thinking outside the box when he put this plan into
action. Bezo is a systematic thinker because he can to come up with ideas that separate him from other
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businesses and making it hard for other companies to compete. Bezo systematic thinking. Amazon has
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branched off in so many different things like amazon kindle fire, prime instant video tv and movie
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content streamed on demand as well as a variety of cloud computer services. The title of the case
analysis says “amazon.com keeps the fire hot” Bezo ideas keeps going and going. He shows systematic
thinking by continually investing in his worldwide distribution centers staffed by robots. One of my
favorites is amazon prime. Such a good idea to have people pay 100 dollars yearly for a guaranteed two
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day delivery vs other businesses who charge a high fee for a quicker delivery for each transaction. Bezo is
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defiantly a systematicand intutitive thinker.
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2. It seems like everyone is streaming these days and there are a growing number of providers.
Amazon is a player in the digital entertainment market, but hasn’t taken a clear lead.
Determine, based on the strengths of the company, what decisions should be made to ensure that
Amazon jumps ahead and becomes the “No. 1” source for digital content streams.
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