Summary MHA 506 Tactics.Implementation.docx Tactics and Implementation

Tactics and Implementation Page 2 Tactics Product/Services  Breast care  General gynecology services  Female doctors  Services in one area  Physicals for women East Chestnut Regional Health System was formed from a merger of three organizations, which is the anchor hospital for the system. The medical center resides along the east side of the Chestnut River. The objective is to provide a convincing solution in advance of an actual patient need. Promoting the hospital in physician practice reception areas and exam rooms as well as engaging referral services and offering same day scheduling would increase the branding for the facility. With all our goals in mind for ECRH we now need strategies to achieve our goals. First, we need to integrate our marketing plans, initiatives and efforts with the appropriate objectives of our strategic plan. Second, we promote our plans, initiatives and efforts in a manner that appeals our board of directors. Lastly, we inform the stakeholders who benefit from our marketing strategies about the value ECRH provides to their lives, businesses and communities. Using these steps helps you attain advanced levels of effectiveness, promote a C-level perspective, and ensure that marketing programs result in enhanced customer and shareholder value (Rendel, J., 2010). Having so many doctors retiring, we will hire new doctors. Having new staff saves us money to help fund both patients that are unable to afford care and help in the renovating and assistance in maintaining the care of the facility. This helps our efforts toward building better relationships with our customers, as well as our strategic goals for growth. We want our patients to know that we care for their well-being. We do need to properly train these physicians so that our patients are happy with the service we provide. Collaborating with businesses of new technology,