Amazon Case Study.docx

A Case Study Analysis Kimberly A. Robinson MGT/230 07/15/19 Instructor Wanda Jones - Heath This study source was downloaded by from CourseH on :28:19 GMT -06:00 This study resource was shared via CourseH Case Analysis Questions Answer the following in up to 350 words each. 1. Bezos once said, “Amazon may break even or even lose money on the sale of its devices.” The company expects to recoup the money later through the sale of products, with a further boost from its annual Prime membership fee. Explain how this strategy shows Bezos as a systematic and intuitive thinker. Jeff Bezos the CEO of the giant retailer of the 21st century has proven that there are many ways to be a systematic and intuitive thinker. As Bezos continue to be motivated by his intuitive thinking, new items are on the arise to contend with his rivals. One of the ways that Bezos is showing intuitive thinking would be that it has been said Bezos is planning for the rise of drones being able to fly to residents for home and business deliveries. There is a buzz going around that a few customers have already volunteered to participate in the future trial run of the drone deliveries. 2. It seems like everyone is streaming these days and there are a growing number of providers. Amazon is a player in the digital entertainment market but hasn’t taken a clear lead. Determine, based on the strengths of the company, what decisions should be made to ensure that Amazon jumps ahead and becomes the “No. 1” source for digital content streams. I'm believe that right now because of the dominant advantage that Amazon has they would capitalize big time in the digital entertainment industry major. And the reason being is because right now Amazon is the No 1 contender in the world's biggest Internet retailer, and honestly, they will stay at the top. Technology is growing so fast it is safe to say there will be a need for digital entertainment. However, it could also be uncertain because of Amazon’s competitors, you have Apple, Netflix and Hulu these three are major contenders when it comes to streamlining. Amazon will have to stay focus and come up with some intuitive ways that will set them above their competitors.