Running head: INTRODUCTION TO BUSINESS COMMUNICATION 1
INTRODUCTION TO
BUSINESS
COMMUNICATION
(Summary)
Name
Institution
Course
Tutor
Date
, Introduction to Business Communication 2
Communication in business
➔ Managers core functions: leading and motivating, controlling, organizing,
planning
➔ Communication doesn‘t accompany the functions of a manager but rather
constitutes them
Mintzbergs managerial roles
10 different roles grouped into three categories
INTERPERSONAL INFORMATIONAL ROLES
ROLES DECISIONAL ROLES
• Figurehead: • Entrepreneur:
seeking opportunities
performing ceremonial
• Monitor: for improvement
duties (public speaking +
interaction with media) collecting • Disturbance
information handler:
• Leader:
taking • Disseminator: intervening to unexpected
responsibility for sharing information conflicts
the work of they have gathered
• Resource
others/motivating • Spokesman: allocator: decides
employees representing the how funds are used
• Liaison: organization to the
outside • Negotiator:
making contacts
negotiating on behalf
outside their own
of the organization
unit
Roles are not easily separable all roles overlap and blend into another
Wider socio-politival context, more globally connected, more diverse and less
hierarchical
Leader is now a synonym of manager
, Introduction to Business Communication 3
BOUNDARY-SPANNING: Activities, that span the boundaries between
organizations
Soft skills = ability to think critically and communication at C-suite level
Stakeholders communication plan = who is told what, how and when
each group has its own particular requirements of the organization + they
have different types of background knowledge
Integrated corporate communication
different messages within and outside the organization form a coherent
whole the should never clash with each other or trustworthiness will
suffer
1)Content same message or compatible ones?
2) form consistent form
3) time was informed at the right time?
Brand tone of voice: values, personality, essence fo the brand is uppermost in
every situation touchpoints: not limited to types we would usually think of
(websites, bills, brochures)
Controlling communication: regulate how staff communicate amongst
themselves and with external stakeholders -- >organisational culture shapes
communication is v.v.
Hard skills: quantitative (numbers) and concrete & difficult soft skills:
qualitative (numbers) and fuzzy & easy misconceptions about
communication :
1.communication is an everyday activity skills that we all aquire naturally
2.preference of actions over words all talk and no action BUT communicating
is social action
3.underrated because impact is on the bottom line and hard to measure
One cannot communicate (Watzlawick)
Models = theoretical constructs that explain how systems work and they are
abstractions
, Introduction to Business Communication 4
The Shannon-Weaver model
Describes communication as a process involving five elements:
➔ An information source that produces a message
➔ A transmitter that encodes it
➔ A channel through which the encoded signals are sent ➔A receiver that
decodes the message
➔ An information destination at which it
arrives + noise
Channels are for example: air, wire
transmitting electrical impulses
Distortion: Message arrived is not the same message as sent/message won’t
arrive at all
Semantic distortion: transmission in a technical sense is not affected, but the
meaning is
Backchannelling: Information always flows both ways (verbal/non-verbal)
acknowledging
Early Model Karl Bühler
representation: sender can prefer to objects and facts expressive: express
emotions
appellative: getting the listener to do things
+ 3 more by Roman Jakobson poetic: message itself is predominant
metalinguistic: language describes itself phatic: communication is end in itself
Schulz von Thun: four sides model factual: infos, facts
Self-revelation: what I show about myself relationship: what I think of you and
our relationship appeal: what I want from you
Mode: system that allows humans to express meaning through symbols (verbal
or non-verbal) visual, audio, gestural, spatial, olfactory, haptic
Medium: means by which message is communicated (linked to mode)
INTRODUCTION TO
BUSINESS
COMMUNICATION
(Summary)
Name
Institution
Course
Tutor
Date
, Introduction to Business Communication 2
Communication in business
➔ Managers core functions: leading and motivating, controlling, organizing,
planning
➔ Communication doesn‘t accompany the functions of a manager but rather
constitutes them
Mintzbergs managerial roles
10 different roles grouped into three categories
INTERPERSONAL INFORMATIONAL ROLES
ROLES DECISIONAL ROLES
• Figurehead: • Entrepreneur:
seeking opportunities
performing ceremonial
• Monitor: for improvement
duties (public speaking +
interaction with media) collecting • Disturbance
information handler:
• Leader:
taking • Disseminator: intervening to unexpected
responsibility for sharing information conflicts
the work of they have gathered
• Resource
others/motivating • Spokesman: allocator: decides
employees representing the how funds are used
• Liaison: organization to the
outside • Negotiator:
making contacts
negotiating on behalf
outside their own
of the organization
unit
Roles are not easily separable all roles overlap and blend into another
Wider socio-politival context, more globally connected, more diverse and less
hierarchical
Leader is now a synonym of manager
, Introduction to Business Communication 3
BOUNDARY-SPANNING: Activities, that span the boundaries between
organizations
Soft skills = ability to think critically and communication at C-suite level
Stakeholders communication plan = who is told what, how and when
each group has its own particular requirements of the organization + they
have different types of background knowledge
Integrated corporate communication
different messages within and outside the organization form a coherent
whole the should never clash with each other or trustworthiness will
suffer
1)Content same message or compatible ones?
2) form consistent form
3) time was informed at the right time?
Brand tone of voice: values, personality, essence fo the brand is uppermost in
every situation touchpoints: not limited to types we would usually think of
(websites, bills, brochures)
Controlling communication: regulate how staff communicate amongst
themselves and with external stakeholders -- >organisational culture shapes
communication is v.v.
Hard skills: quantitative (numbers) and concrete & difficult soft skills:
qualitative (numbers) and fuzzy & easy misconceptions about
communication :
1.communication is an everyday activity skills that we all aquire naturally
2.preference of actions over words all talk and no action BUT communicating
is social action
3.underrated because impact is on the bottom line and hard to measure
One cannot communicate (Watzlawick)
Models = theoretical constructs that explain how systems work and they are
abstractions
, Introduction to Business Communication 4
The Shannon-Weaver model
Describes communication as a process involving five elements:
➔ An information source that produces a message
➔ A transmitter that encodes it
➔ A channel through which the encoded signals are sent ➔A receiver that
decodes the message
➔ An information destination at which it
arrives + noise
Channels are for example: air, wire
transmitting electrical impulses
Distortion: Message arrived is not the same message as sent/message won’t
arrive at all
Semantic distortion: transmission in a technical sense is not affected, but the
meaning is
Backchannelling: Information always flows both ways (verbal/non-verbal)
acknowledging
Early Model Karl Bühler
representation: sender can prefer to objects and facts expressive: express
emotions
appellative: getting the listener to do things
+ 3 more by Roman Jakobson poetic: message itself is predominant
metalinguistic: language describes itself phatic: communication is end in itself
Schulz von Thun: four sides model factual: infos, facts
Self-revelation: what I show about myself relationship: what I think of you and
our relationship appeal: what I want from you
Mode: system that allows humans to express meaning through symbols (verbal
or non-verbal) visual, audio, gestural, spatial, olfactory, haptic
Medium: means by which message is communicated (linked to mode)
