Andrews Macejko CAREER CONNECTION Final Strategic Plan

Executive Summary It is vital that every organization is led by a clear and definite set of values that include mission and vision to facilitate attainment of strategic goals. Growth or decline in any business is the visible metrics that are determined by the robustness of the strategic plans. Strategic choices have a significant impact on the stakeholders' interests in an organization, but it is imperative that such choices should result in benefits. It follows that the strategic planning stage should chart the strategic path that Apple Inc. should follow for the new division. The approach taken in developing a strategic plan should be well-balanced to ensure that it attains the desired level of success. After the preparation of a SWOTT analysis as well as a balanced scorecard to communicate the findings, the stakeholders will be empowered with information to determine the success of the intended new division. Adherence to strategic planning ensures that required metrics are established to facilitate attainment of set objectives. Thus, it is important to institute stringent guidelines if the new division must compete in the highly competitive telecommunications industry. The success of the final strategic plan is premised on the firm foundation of the initial planning exercise. Using technological advancement that drives innovation at Apple, the new division will be sure to have success in the marke