Pearson BTEC Level 3 National Certificate in Information
Technology
Pearson BTEC Level 3 National Extended Certificate in
Qualification Information Technology
Pearson BTEC Level 3 National Foundation Diploma in
Information Technology
Unit number and title Unit 3: Using Social Media In Business
B: Develop a plan to use social media in a business to meet
Learning aim(s) (For NQF requirements
only)
C: Implement the use of social media in a business.
Evaluating the use of social media in business.
Assignment title
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Assessor
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Issue date
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Hand in deadline
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The local chamber of commerce has many members who
run small businesses The members are interested in using
social media to promote their businesses but know very
o
little about it. The chamber of commerce has approached
your school/college as they understand learners study a unit
aC s
on social media in business. Following on from the
v i y re
Vocational Scenario or
presentation on social media you produced for the chamber
Context
of commerce, one of the small businesses has asked you to
plan and implement the use of social media within their
business.
ed d
ar stu
Task 1 You need to:
● Identify the business aims and how it wants to use
sh is
social media to meet them.
Th
● Produce a plan to use social media in a business,
annotated to justify the planning choices that have
been made. The plan should identify a target
audience and a keyword strategy. It should include a
posting schedule with timescales identified.
● Provide evidence that you have reviewed the plan
with the business owner (or your tutor acting as the
business owner) and improved the plan based on the
feedback you have been given.
● Produce a written evaluation of both the plan you
create and its implementation against the
requirements that the business has.
● Produce optimised content for posting on social
media which follows the plan you have developed,
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