List with relevant theories/models/concepts
(sustainable) competitive advantage
The “magic triangle’
- The Customer – who is our customer?
- The value proposition – what do we offer to the customers?
- The value chain – how do we produce our offerings
- The profit mechanism – why does it generate profit?
Dominant (industry) logic
Value stream
Revenue stream
Logistical stream
Profit stream
Cost stream
Four potential sources of value creation through business models:
- novelty
- lock-in
- complementarities
- efficiency
Creative imitation and recombination
The Business Model Navigator:
- initiation
- ideation
- integration
- implementation
Transfer: An existing business model is ported to a new industry
Combine: Transfer and combine two business models
Leverage: A company uses a successful business model for another product range
Change drivers
- technologies
- mega trends
Similarity principle
Confrontation principle
(sustainable) competitive advantage
The “magic triangle’
- The Customer – who is our customer?
- The value proposition – what do we offer to the customers?
- The value chain – how do we produce our offerings
- The profit mechanism – why does it generate profit?
Dominant (industry) logic
Value stream
Revenue stream
Logistical stream
Profit stream
Cost stream
Four potential sources of value creation through business models:
- novelty
- lock-in
- complementarities
- efficiency
Creative imitation and recombination
The Business Model Navigator:
- initiation
- ideation
- integration
- implementation
Transfer: An existing business model is ported to a new industry
Combine: Transfer and combine two business models
Leverage: A company uses a successful business model for another product range
Change drivers
- technologies
- mega trends
Similarity principle
Confrontation principle
