2
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel
Level 3 GCE
Monday 01 June 2020
Afternoon (Time: 2 hours) Paper Reference
Business
Advanced
Paper 2: Business activities, decisions and strategy
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
Turn over
1
, Answer ALL questions.
SECTION A
Read the following extracts (A to C) before answering Question 1.
Write your answers in the spaces provided.
Extract A
Tended Ltd
Tended Ltd is a fast-growing technology start-up company based in Lincoln, UK founded
by young entrepreneur Leo Scott Smith, who is the main shareholder. The company has
created a personal safety device called the ‘Tended Protect’. Tended Ltd aims to increase
its market share of the global wearable technology market. 5
Tended Protect is a wrist-worn wearable safety device that monitors the movements
of the user through artificial intelligence and has the ability to learn and detect
‘abnormalities’, such as a fall or strong impact. If the user does not or cannot respond to
the device’s safety check, then an alert will be sent to the user’s nominated emergency
contact. It gives the GPS location, health and activity information and will open the 10
channel for live audio with the wearer.
Tended Ltd has gained £50 000 from Enterprise Loans*, to help further develop the
Tended Protect, create new jobs and marketing for the new product, as well as fulfil its
initial orders.
*A subsidiary of the UK government’s British Business Bank. 15
(Source: adapted from http://www.smeweb.com/2018/07/09/
qa-leo-scott-founder-ceo-tended-protect/
and https://cityx.co.uk/2018/07/tended-wearable-
safety-device-developed-lincolnshire/)
Extract B
The expansion of Tended Ltd
Tended Ltd has developed at a fast rate, from one member of staff to a team of 10 in
eight months. It encountered difficulties such as raising finance and it ran out of cash on
a few occasions. Tended Ltd also faced development issues, which took months to fix.
However, it overcame all of these issues. The staff pulled together as a team, worked into 5
the early hours of the morning and constantly innovated and took risks, enabling the
business to stay agile and continue to grow rapidly.
(Source: adapted from https://www.startupvalley.news/uk/
tended-personal-safety-wearables/)
3
*P61845RA0328* Turn over
, Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel
Level 3 GCE
Monday 01 June 2020
Afternoon (Time: 2 hours) Paper Reference
Business
Advanced
Paper 2: Business activities, decisions and strategy
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
Turn over
1
, Answer ALL questions.
SECTION A
Read the following extracts (A to C) before answering Question 1.
Write your answers in the spaces provided.
Extract A
Tended Ltd
Tended Ltd is a fast-growing technology start-up company based in Lincoln, UK founded
by young entrepreneur Leo Scott Smith, who is the main shareholder. The company has
created a personal safety device called the ‘Tended Protect’. Tended Ltd aims to increase
its market share of the global wearable technology market. 5
Tended Protect is a wrist-worn wearable safety device that monitors the movements
of the user through artificial intelligence and has the ability to learn and detect
‘abnormalities’, such as a fall or strong impact. If the user does not or cannot respond to
the device’s safety check, then an alert will be sent to the user’s nominated emergency
contact. It gives the GPS location, health and activity information and will open the 10
channel for live audio with the wearer.
Tended Ltd has gained £50 000 from Enterprise Loans*, to help further develop the
Tended Protect, create new jobs and marketing for the new product, as well as fulfil its
initial orders.
*A subsidiary of the UK government’s British Business Bank. 15
(Source: adapted from http://www.smeweb.com/2018/07/09/
qa-leo-scott-founder-ceo-tended-protect/
and https://cityx.co.uk/2018/07/tended-wearable-
safety-device-developed-lincolnshire/)
Extract B
The expansion of Tended Ltd
Tended Ltd has developed at a fast rate, from one member of staff to a team of 10 in
eight months. It encountered difficulties such as raising finance and it ran out of cash on
a few occasions. Tended Ltd also faced development issues, which took months to fix.
However, it overcame all of these issues. The staff pulled together as a team, worked into 5
the early hours of the morning and constantly innovated and took risks, enabling the
business to stay agile and continue to grow rapidly.
(Source: adapted from https://www.startupvalley.news/uk/
tended-personal-safety-wearables/)
3
*P61845RA0328* Turn over
