PRINCIPLES OF MARKETING GROUP MARKETING PLAN ASSIGNMENT ALL SOLUTION 100% CORRECT FALL-2021/2022 EDITION GUARANTEED GRADE A+

ASSIGNMENT OBJECTIVE/OVERVIEW The objective of this assignment is for you to apply the concepts and tools learned and discussed in class throughout the semester to a real marketing opportunity. An underlying assumption is that students learn best and retain more when they actively apply and work with the concepts and materials presented in the course rather than simply reading about it or hearing the professor lecture about it. Marketing plans are essential for the success of any company. Marketing plans are written documents that act as a guidebook of marketing activities for the strategic direction of a company’s product or service. The framework for the development of your marketing plan comes from Chapter 2 of the e-text; please refer to this chapter. However, this assignment is essentially a culmination of all marketing concepts, methods and theories learned and discussed in class throughout the semester and as such, you must refer to other chapters when writing your marketing plans. ASSIGNMENT EXPECTATIONS 2. Justification of decisions made through secondary and/or primary research integrated thorough out marketing plans. 3. Cohesiveness and completeness of topic analysis and plan components 4. Consistency in linking marketing strategies and tactic decisions of course concepts. 5. Quality (depth, creativity, clarity) of analysis, writing and expression 6. Professional presentation (written and oral) of the assignment ASSIGNMENT FIRST STEPS/DELIVERABLES STEP 1: SELECTION OF GROUPS/TEAMS Assignment will be done in groups/teams of 4 to 6 depending on class size and the professor will assign the teams/groups. STEP 2: SELECT AN EXISTING OR NEW CONSUMER COMPANY COMPANY SELECTION: Each group/team will be required to choose an existing or create a new consumer company to develop a comprehensive marketing plan for a new product or service of the group’s consumer company choice. STEP 3: SELECT NEW PRODUCT OR SERVICE PRODUCT SELECTION: After selecting an existing or new consumer company, teams/groups must then decide on a new product/service for that company. If an existing consumer company is chosen, such as Apple, Nike or Proctor & Gamble, a new product/service must be conceived which the company does not currently produce and that can be introduced to an entirely new consumer target segment, market, one in which the company doesn’t currently market too. STEP 4: INSTRUCTOR APPROVAL Once groups/teams finalize their company and product or service, each team must get the professor’s approval on their selection before moving forward. Company & product selections are due Thursday January 31, 2019 and must be submitted to the professor via email. ASSIGNMENT DELIVERABLE/ COMPONENTS THIS IS A GROUP/TEAM ASSIGNMENT WITH THE FOLLOWING TWO PARTS: ASSIGNMENT 1: GROUP WRITTEN MARKETING PLAN I. YOUR ROLE: Marketing plans should be written as a presentation to the management of your selected company to gain approval for your marketing plan. Each member of the group will take the perspective as a marketing manager hired by your selected company to develop a comprehensive marketing plan that will take your selected company and new product to the heights of success. II. TIME FRAME: Your marketing plan strategies should be planned around a 6 to 12month time period. III. SELECTED PRODUCT: You are to assume that your selected company goal was to create a new product to market to an entirely new target market and does not currently produce and market any other similar product(s) to this target market. IV. WRITTEN PLAN OUTLINE/ ORGANIZATION 1. Title Page – include report name, course name, student names, organization name, instructor name, and date 2. Table of Content 3. Company Overview -- provide a brief description of the company, including company mission statement, background, and competitive advantages. 4. Executive Summary of Marketing Plan, not company – This section is a summary of the marketing plan, not the company. It should include highlights of key sections of the marketing, such as • Brief description of product/service • Brief description of target market • Brief description of marketing objectives • Competitive advantage • Positioning statement This could be the only section read, so it needs to be complete, compelling and concise (maximum two pages). 5. Situation Analysis and SWOT Analysis i. Situation Analysis (Chapter 2: Marketers must understand the current and potential environment before defining marketing tactics.) This section contains relevant background data, information on the industry, your company’s competition, and customer. You must sufficiently investigate major competitors (2-3) that exist. Competitive situation should include who are the major competitions, what are the major competitive issues, if any. ii. SWOT Analysis (Chapter 2: Performing a SWOT analysis allows firms to identify their competitive advantage.) SWOT analysis method under the situation analysis that examines the Strengths and Weaknesses of a company and/or its product (internal environment) as well as the Opportunities and Threats within the market (external environment). The SWOT analysis is used to create goals and strategies, aid in decision- making and creates an understanding of a company and/or its product. For the Situational and SWOT analysis, you are required to cite a minimum of five (5) current sources in a reference list at the end of the paper. You also need to document each source in the text of the paper. 6. Marketing Plan Objectives (Chapter 2: The marketing objective statement(s) provides a look at what the company seeks to accomplish with their marketing plan. It is consistent with the priorities of the organization.) This section includes desired accomplishments for a 6 month to one-year period in quantitative or qualitative, realistic terms. • Dollar and unit sales volume, including growth from the previous year • Market share • Customer satisfaction • Product line • Pricing • Distribution • Promotion 7. Marketing Strategies -- How objectives will be achieved: i. Target Market Strategy (Chapters 2 & 8) ii. Product Strategy (Chapters 2 & 10) iii. Promotion Strategy (Chapters 2, 15, 16, 17 & 18) iv. Place (Distribution) Strategy (Chapters 2, 13 & 14) v. Price Strategy (Chapters 2, & 19) 8. Implementation Plan (Chapter 2: Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed appropriately.) 9. Evaluation Metrics and Control (Chapter 2) 10. Appendix 11. References V. WRITTEN PLAN GUIDELINES/FORMAT • Length: maximum 20 pages double-spaced, typed, 12 pt. font, 1” margins. • APA format • Supplementary materials (such as tables, figures, screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated within the main text. • Research materials should be high-quality sources such as those available through the library online databases. • An electronic copy of the report must be submitted via Turnitin, Any similarities found in Turnitin above 25% will subject the report to be returned for no credit, and the group/team may be subject to further discipline under the plagiarism policy of the College. GROUP WRITTEN MARKETING PLANS due Week 12, Thursday March 21, via e- mail to the professor and uploaded into Canvas Turnitin by 11:59 and represents 25% of overall final course grade ASSIGNMENT 2: GROUP ORAL MARKETING PLAN PRESENTATIONS I. YOUR ROLE: Each group/team will be expected to present orally their marketing plan supported by a visual aid (e.g. PowerPoint) to the professor and the class. Presentations should be constructed as a presentation to the management of the company to gain approval of your plan. It should clearly identify the topics outlined from the written plan. Your job will be to convince VP of Marketing that your marketing plan is outstanding and should receive the full funding. Presentations will take place over the last two classes sessions of the quarter and attendance is mandatory, no exceptions. II. ORGANIZATION OF THE PRESENTATION/GUIDELINES 1. All members of the group must participate in the presentation. 2. Presentations will be evaluated on content, style and effort. 3. Presentations are expected to be interesting and persuasive. 4. Presentations should be no more than 30 minutes in length and approximately 20 pages in a PowerPoint presentation plus attachments. 5. Adapt your oral format to your written plan format. 6. Visual aids are strongly encouraged. 7. Presentations under 15 minutes will receive a grade deduction. GROUP ORAL MARKETING PLAN PRESENTATIONS begins Week 14 and represents 10% of overall final course grade.