STUDENT NUMBER:
MODULE: COM3703- Media Studies:
Media Content and
Media Audiences
UNIQUE ASSIGNMENT NO: 518634
ASSIGNMENT NUMBER: 03
SEMESTER: 01
DUE DATE: 07/05/2021
,DECLARATION
I Mandy Tsotetsi, the undersigned hereby declare that this is my own and personal work,
except where the work(s) or publications of others have been acknowledged by means of
reference techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding technical and
presentation requirements, referencing and plagiarism.
MT TSOTETSI
MT TSOTETSI
Student number: 53108523
Date: 06/03/2019
Witness: S.S. Motshabi
S.S. Motshabi
ii
, TABLE OF CONTENTS PAGE
1. INTRODUCTION 1
2. MEDIA AND VISUAL LITERACY 1
3. COMMUNICATION AND MEDIA SEMIOTICS 4
4. FILM THEORY AND CRITICISM 7
5. MEASURING MEDIA AUDIENCES 9
6. CONCLUSION 10
7. SELF-ASSESSMENT AND SELF-REFLECTION 10
SOURCES CONSULTED 12
ADDENDUM 13
iii
MODULE: COM3703- Media Studies:
Media Content and
Media Audiences
UNIQUE ASSIGNMENT NO: 518634
ASSIGNMENT NUMBER: 03
SEMESTER: 01
DUE DATE: 07/05/2021
,DECLARATION
I Mandy Tsotetsi, the undersigned hereby declare that this is my own and personal work,
except where the work(s) or publications of others have been acknowledged by means of
reference techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding technical and
presentation requirements, referencing and plagiarism.
MT TSOTETSI
MT TSOTETSI
Student number: 53108523
Date: 06/03/2019
Witness: S.S. Motshabi
S.S. Motshabi
ii
, TABLE OF CONTENTS PAGE
1. INTRODUCTION 1
2. MEDIA AND VISUAL LITERACY 1
3. COMMUNICATION AND MEDIA SEMIOTICS 4
4. FILM THEORY AND CRITICISM 7
5. MEASURING MEDIA AUDIENCES 9
6. CONCLUSION 10
7. SELF-ASSESSMENT AND SELF-REFLECTION 10
SOURCES CONSULTED 12
ADDENDUM 13
iii
