Study Notes
The Internet is an ideal and cost effective means for
direct marketing and sales. E-mail is the fastest and
most effective way to market to your online
customers. With email marketing, new customers
can be reached and existing customer’s
relationships can easily be maintained.
Email can be used in every step of the marketing
process from driving traffic and building brands to
customer service and marketing special offers.
, What is E-Marketing?
E-marketing is a process of increasing the
awareness of your company across the World Wide
Web. This is generally achieved by the
implementations of various online tactics, created
to either increase brand awareness for internet
users, or drive visitors to your website.
E-Marketing can take many forms such as:
o Search Engine Optimization
o Viral Marketing Campaign
o Email Marketing Campaign
o Pay per Click Advertising
Why is E-Marketing Important?
With the right E-Marketing strategies in place you
can harness that potential and channel in into your
business, boosting your company’s exposure and
increasing sales.
The Internet is an ideal and cost effective means for
direct marketing and sales. E-mail is the fastest and
most effective way to market to your online
customers. With email marketing, new customers
can be reached and existing customer’s
relationships can easily be maintained.
Email can be used in every step of the marketing
process from driving traffic and building brands to
customer service and marketing special offers.
, What is E-Marketing?
E-marketing is a process of increasing the
awareness of your company across the World Wide
Web. This is generally achieved by the
implementations of various online tactics, created
to either increase brand awareness for internet
users, or drive visitors to your website.
E-Marketing can take many forms such as:
o Search Engine Optimization
o Viral Marketing Campaign
o Email Marketing Campaign
o Pay per Click Advertising
Why is E-Marketing Important?
With the right E-Marketing strategies in place you
can harness that potential and channel in into your
business, boosting your company’s exposure and
increasing sales.
