Surname 1
Name:
Course:
Tutor:
Institution:
Date:
American Apparel Corporate Image
One of the most important elements of organization management is to create a
respectable and credible corporate image. An organization’s corporate image will affect the rest
of its activities ranging from product sales to market stock. Every organization worth its salt
must weigh its options for delivering a suitable corporate image carefully (Guth & Macmillan,
96). If the organization intends to create a discrete image with a low public profile then it may be
forced to be accustomed to a small and simple organization structure and knowing its customers
extremely well. On the other hand, if the organization intends to create a large and renowned
public image, it must create a structure used to new faces and a larger public context. There is no
perfect corporate image as the ideal situations in the corporate world are difficult to achieve.
However, realizing a favorable corporate image for the organization may be dependent on
several factors that are integral to choosing the right image.
American Apparel has suffered a great blow in its public relations within the last few
years following an extended public law suit against the company’ CEO. While the sexual
harassment law suit had immediate side effects on the company’s image, it is the long-term
effects to its public image that has affected the organization by a great deal. A bad press
suggesting questionable personnel preferences negatively affected the company reducing its
positive stand in the public. It also opened the doors that led to a massive employee lay-off after
an immigration probe in the company’s employee structure. These problems coupled with a poor
public relations profile in the company had immediate effects on the profit margins of the
Name:
Course:
Tutor:
Institution:
Date:
American Apparel Corporate Image
One of the most important elements of organization management is to create a
respectable and credible corporate image. An organization’s corporate image will affect the rest
of its activities ranging from product sales to market stock. Every organization worth its salt
must weigh its options for delivering a suitable corporate image carefully (Guth & Macmillan,
96). If the organization intends to create a discrete image with a low public profile then it may be
forced to be accustomed to a small and simple organization structure and knowing its customers
extremely well. On the other hand, if the organization intends to create a large and renowned
public image, it must create a structure used to new faces and a larger public context. There is no
perfect corporate image as the ideal situations in the corporate world are difficult to achieve.
However, realizing a favorable corporate image for the organization may be dependent on
several factors that are integral to choosing the right image.
American Apparel has suffered a great blow in its public relations within the last few
years following an extended public law suit against the company’ CEO. While the sexual
harassment law suit had immediate side effects on the company’s image, it is the long-term
effects to its public image that has affected the organization by a great deal. A bad press
suggesting questionable personnel preferences negatively affected the company reducing its
positive stand in the public. It also opened the doors that led to a massive employee lay-off after
an immigration probe in the company’s employee structure. These problems coupled with a poor
public relations profile in the company had immediate effects on the profit margins of the
