Georgina Collins Unit 3 BTEC Business Level 3 C3
ID: 170008 Introduction to Marketing M1
Business report
In this report I will be comparing marketing techniques
used in marketing products in two organisations. The
two organisations I have picked are Nike and Sony.
Compare marketing techniques used in
marketing products in two organisations.
Nike
The marketing strategy of Nike rested completely upon
a product image which is favourable and allowed it to
develop into one of the best multinational companies
after a while.
Nike’s favourable product icon has been kept optimistic
because of the strong relation with the company logo
that is quite distinct and unique as well as the product
slogan that has been utilized in commercials for a long
period of time. The marketing strategy of Nike invests a
lot in commercials and product promotion.
Sportsmen are the majority customer/target audience
of Nike’s products. This is because of the usefulness
that goes along with the items. An athlete or a sports
persons is more likely to choose a shoe design that is
marketed by the company.
Nike focused on these consumers by means of
agreements between the company and sports team,
college athletic for product support and sponsorship as
well as eventual endorsement to the team members.
Through this, Nike is capable to reach an extensive
number of consumers and clients who are likely to
purchase. An example is: Nike Air VaporMax. Even if
some are more likely to purchase the products, which
This study source was downloaded by 100000805705997 from CourseHero.com on 01-08-2022 23:16:00 GMT -06:00
https://www.coursehero.com/file/31051292/Assignment-1-Unit-3-M1docx/
, Georgina Collins Unit 3 BTEC Business Level 3 C3
ID: 170008 Introduction to Marketing M1
the company pays particular emphatic concentrating to
the sportsmen more than some number individuals.
Targeting strategies
Nike’s company lays a lot of strategies to aim their
immediate users, athletes and all sportsmen. These
targeting techniques include product sponsorship by
professionals and a well-known athletic team, college
sports team as well as celebrity athletes, such as
LeBron James, Michael Jordan and Kobe Bryant.
This marketing strategy of Nike’s is particularly
successful as of its capability to reach many athletes.
Once the sports team manager lays down a particular
kind of track shoes manufactured by Nike, the
consumer have no choice other than to purchase them
as well as sports team can purchase the track shoes in
a large number and deliver them to the members of the
team.
Pricing Strategies
Since Nike focused on the users who embrace product
understanding and closeness regarding the product.
This allows the company to set Premium Prices. This is
a marketing strategy of Nike’s which calls for superior
pricing points in order to push the supposed value of
the product.
Another significant thing that businesses must consider
if you want to follow the success, the truth that
Company utilizes the vertical combination pricing
techniques in that they take participants ownerships at
channel levels which differ and the Nike’s company also
engage in diverse channel level functions in a propose
to control prices as a result affect pricing function.
This study source was downloaded by 100000805705997 from CourseHero.com on 01-08-2022 23:16:00 GMT -06:00
https://www.coursehero.com/file/31051292/Assignment-1-Unit-3-M1docx/
ID: 170008 Introduction to Marketing M1
Business report
In this report I will be comparing marketing techniques
used in marketing products in two organisations. The
two organisations I have picked are Nike and Sony.
Compare marketing techniques used in
marketing products in two organisations.
Nike
The marketing strategy of Nike rested completely upon
a product image which is favourable and allowed it to
develop into one of the best multinational companies
after a while.
Nike’s favourable product icon has been kept optimistic
because of the strong relation with the company logo
that is quite distinct and unique as well as the product
slogan that has been utilized in commercials for a long
period of time. The marketing strategy of Nike invests a
lot in commercials and product promotion.
Sportsmen are the majority customer/target audience
of Nike’s products. This is because of the usefulness
that goes along with the items. An athlete or a sports
persons is more likely to choose a shoe design that is
marketed by the company.
Nike focused on these consumers by means of
agreements between the company and sports team,
college athletic for product support and sponsorship as
well as eventual endorsement to the team members.
Through this, Nike is capable to reach an extensive
number of consumers and clients who are likely to
purchase. An example is: Nike Air VaporMax. Even if
some are more likely to purchase the products, which
This study source was downloaded by 100000805705997 from CourseHero.com on 01-08-2022 23:16:00 GMT -06:00
https://www.coursehero.com/file/31051292/Assignment-1-Unit-3-M1docx/
, Georgina Collins Unit 3 BTEC Business Level 3 C3
ID: 170008 Introduction to Marketing M1
the company pays particular emphatic concentrating to
the sportsmen more than some number individuals.
Targeting strategies
Nike’s company lays a lot of strategies to aim their
immediate users, athletes and all sportsmen. These
targeting techniques include product sponsorship by
professionals and a well-known athletic team, college
sports team as well as celebrity athletes, such as
LeBron James, Michael Jordan and Kobe Bryant.
This marketing strategy of Nike’s is particularly
successful as of its capability to reach many athletes.
Once the sports team manager lays down a particular
kind of track shoes manufactured by Nike, the
consumer have no choice other than to purchase them
as well as sports team can purchase the track shoes in
a large number and deliver them to the members of the
team.
Pricing Strategies
Since Nike focused on the users who embrace product
understanding and closeness regarding the product.
This allows the company to set Premium Prices. This is
a marketing strategy of Nike’s which calls for superior
pricing points in order to push the supposed value of
the product.
Another significant thing that businesses must consider
if you want to follow the success, the truth that
Company utilizes the vertical combination pricing
techniques in that they take participants ownerships at
channel levels which differ and the Nike’s company also
engage in diverse channel level functions in a propose
to control prices as a result affect pricing function.
This study source was downloaded by 100000805705997 from CourseHero.com on 01-08-2022 23:16:00 GMT -06:00
https://www.coursehero.com/file/31051292/Assignment-1-Unit-3-M1docx/
