Summary Notes

313




M.Com.
PART - I

STRATEGIC MANAGEMENT - I




(Revised Syllabus w.e.f Academic Year 2014-15)

, © UNIVERSITY OF MUMBAI
Dr. Rajan Welukar Dr. Naresh Chandra
Vice Chancellor, Pro-Vice Chancellor,
University of Mumbai University of Mumbai

Dr. Dhaneswar Harichandan
Professor-Cum-Director IDOL,
University of Mumbai

Course and Programme : Ms. Madhura Kulkarni
Co-ordinator Asst. Prof..-Cum. Asst. Director
University of Mumbai IDOL

Course Writer : Dr. Madhuri Karmarkar
Ghanshyamdas Saraf Girls Collge of Commerce,
Malad (W), Mumbai

: Dr. Vinita Pimpale
R.A.Poddar College of Commerce &
Economics, Matunga, Mumbai - 400090

: Dr. B. B. Kamble
Chinoy College of Commerce and Economics,
Andheri (E), Mumbai - 400069

Editor : Dr. Vinita Pimpale
R.A.Poddar College of Commerce &
Economics, Matunga, Mumbai - 400090




November-2014, M.Com., Part - I, Strategic Management - I.



Published by : Professor cum Director
Institute of Distance and Open Learning ,
University of Mumbai,
Vidyanagari, Mumbai - 400 098.


DTP Composed : Ashwini Arts
Gurukripa Chawl, M.C. Chagla Marg,
Bamanwada,Vile Parle (E), Mumbai - 400 099.

Printed by : Gogri Offset Printers
Andheri (E) Mumbai - 400 093

, CONTENTS
Unit No. Title Page No.


1. Introduction to Strategic Management 01
2. Formulation of Strategy and Strategic Management 28
3. Global Strategic : Practices and Issues 40
4. New Emerging Strategies in Information Communication
Technology (ICT) 77
5. Disaster Management : The Development Perspective,
Concerns and Strategies 92
6. Strategic Alliances, Corporate Strategy and Corporate
Governance 103
7. Emerging Trends in Global Business Environment 125






, I

M.Com
Part - I
Strategic Management - I

( w.e.f the Academic Year 2014-15 in IDOL)


Course Objectives
1. To introduce the subject of Strategic Management to the
students and make them understand its process, and levels.
To help students identify and link Strategy formulation and
implementation with environmental analysis.
2. To provide information pertaining to business, corporate and
global reforms taking place globally and familiarizing the
students to new formats of the market.
3. To acquaint the students with knowledge of disaster
management to handle critical situations through practical
application of strategies of control and prevention.
4. To outline and illustrate how the market for corporate strategy
and control is related to corporate governance and help
students relate their knowledge of India context to emerging
trends of the global world.
5. To develop learning and analytical skill of the students to solve
business cases and provide Strategic Solutions.

SECTION I

MODULE – I

Introduction to Strategic Management

1. Define Strategy, Strategic Management Process.
2. Levels of Strategies - Corporate, Business and Operational
level, Types of Strategies - Functional Strategies, H. R.
Strategy, Marketing Strategy, Financial Strategy, Operational
Strategy.
3. Benefits and Risks of Strategic Management.
4. Formulation of Strategy and Strategic Implementation.
5. Business Environment, Components of Environment,
Environmental Scanning, Analysis of Strategies and Choice of
Strategy.