Home My courses BUS 2201 Final Exam (Days 1 - 4) Final Exam (Proctored)
Final score 95%
Question 1
Question text
Business level plans _____.
Select one:
a. are plans developed for the overall corporation in terms of financial and business success.
b. are plans developed for accounting, marketing, and financial employee functions.
c. are developed in the best interest of the strategic business units, outside of the overall corporate
objective.
d. include well developed marketing plans.
e. are plans developed for each strategic business unit and typically have their own mission statement.
Question 2
Question text
Niche marketing is _____.
Select one:
a. targeting a very large group of customers
b. targeting an extremely select group of customers
c. the process of gathering information on a select group of customers
d. targeting multiple groups of consumers
e. the process of segmenting buyers geographically
Question 3
Question text
A _____ is a two-dimensional graph that visually shows where a product stands relative to competitors.
Select one:
a. customer data analysis
b. segmentation plot
c. positioning strategy
d. perceptual map
e. marketing plan
Question 4
Question text
B2B markets differ from B2C markets because
Select one:
, a. salespeople personally call on business customers to a far greater extent than they do consumers.
b. many more products are sold in B2C markets than B2B.
c. business products are often much less complex than consumer products.
d. B2C transactions occur prior to B2B transactions.
e. the sales process for B2B products is much less complex than that of consumer products.
Question 5
Question text
Alex is trying to close a deal with a customer but he is experiencing _____ because his boss wants him
to sell a year’s supply of product while the customer only needs six month’s worth of product.
Select one:
a. role conflict
b. closing issues
c. buyer’s remorse
d. boundary issues
e. objection approach
Question 6
Question text
After a sales call, Debbie heads back to the office to enter information into the _____ system.
Select one:
a. market trend
b. analytics software
c. data mining
d. market intelligence
e. CRM
Question 7
Question text
A car, a house, and a boat are examples of what type of product?
Select one:
a. routinely purchased
b. habitually purchased
c. high-impact
d. low-involvement
e. high-involvement
Final score 95%
Question 1
Question text
Business level plans _____.
Select one:
a. are plans developed for the overall corporation in terms of financial and business success.
b. are plans developed for accounting, marketing, and financial employee functions.
c. are developed in the best interest of the strategic business units, outside of the overall corporate
objective.
d. include well developed marketing plans.
e. are plans developed for each strategic business unit and typically have their own mission statement.
Question 2
Question text
Niche marketing is _____.
Select one:
a. targeting a very large group of customers
b. targeting an extremely select group of customers
c. the process of gathering information on a select group of customers
d. targeting multiple groups of consumers
e. the process of segmenting buyers geographically
Question 3
Question text
A _____ is a two-dimensional graph that visually shows where a product stands relative to competitors.
Select one:
a. customer data analysis
b. segmentation plot
c. positioning strategy
d. perceptual map
e. marketing plan
Question 4
Question text
B2B markets differ from B2C markets because
Select one:
, a. salespeople personally call on business customers to a far greater extent than they do consumers.
b. many more products are sold in B2C markets than B2B.
c. business products are often much less complex than consumer products.
d. B2C transactions occur prior to B2B transactions.
e. the sales process for B2B products is much less complex than that of consumer products.
Question 5
Question text
Alex is trying to close a deal with a customer but he is experiencing _____ because his boss wants him
to sell a year’s supply of product while the customer only needs six month’s worth of product.
Select one:
a. role conflict
b. closing issues
c. buyer’s remorse
d. boundary issues
e. objection approach
Question 6
Question text
After a sales call, Debbie heads back to the office to enter information into the _____ system.
Select one:
a. market trend
b. analytics software
c. data mining
d. market intelligence
e. CRM
Question 7
Question text
A car, a house, and a boat are examples of what type of product?
Select one:
a. routinely purchased
b. habitually purchased
c. high-impact
d. low-involvement
e. high-involvement
