This paper consists of 14 pages, instructions for completion of a mark reading sheet, plus 1 sheet for
rough work on page 15.
After completing your answers, you must hand in the following:
(i) The mark reading sheet.
(ii) The examination paper. (All the pages must be handed in.)
This examination paper consists of 70 items. Your mark will be converted by the computer to a
percentage.
ENSURE THAT YOU HAVE WRITTEN YOUR STUDENT NUMBER, COURSE CODE AND UNIQUE
NUMBER ON THE MARK READING SHEET.
Please complete the attendance register on the back page, tear off and hand to the invigilator.
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, CONFIDENTIAL
Page 2 of 15
PYC3701
May/June 2020
INSTRUCTIONS FOR COMPLETION OF A MARK READING SHEET
Answer the following multiple choice questions on the mark reading sheet.
Read the instructions for completing the mark reading sheet before answering the questions.
Please make sure that you have indicated the correct UNIQUE PAPER NUMBER on your mark reading
sheet.
Use only a SOFT PENCIL to answer the questions.
Place the completed mark reading sheet in your script.
1. The process during which we interpret, analyse, remember and use information about the social
world is known as - - - - -.
1. social cognition
2. attribution
3. encoding
4. heuristics
2. High levels of stress and multiple, competing demands for our attention and abilities can reduce
our mental processing capacity. These situations can lead to - - - - -.
1. cognitive withdrawal
2 automatic processing
3. information overload
4. anchoring frameworks
3. Judging individuals based on their similarity to typical members of a group is known as - - - - -.
1. availability heuristic
2. automatic priming
3. anchoring heuristic
4. representativeness heuristic
4. One way that schemas influence social thought is by - - - - -.
1. acting as a filter to direct our attention towards some information and away from other
information
2. increasing our cognitive load by activating more information from our long-term memory
stores
3. ensuring that inconsistent information is stored in our memories and retrieved rapidly
4. activating the availability heuristic and enabling automatic priming
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