Contemporary Marketing 14th Edition by Gene Boone -Test Bank.

MARKETI
NG




CONTEMPORARYMARKE
TING14TH
E
DITI
ONBYGENEBOONE-TESTBANK


Wr
it
tenbyßl
λCKĐøl
la
r4

Ch
apt
er5
—Con
sume
rBe
hav
ior


TRUE
/FAL
SE


1
.Con
sume
rbe
hav
iorr
efe
rst
oth
epr
oce
ssofu
lti
mat
ebu
yer
sma
kin
gpu
rch
asi
ngd
eci
si
on


ANS:T
PTS:1
DIF
:1

,OBJ
:5-
1

NAT:AACSBAn
aly
ti
c|CB&EMod
elCu
stome
r|R&DKn
owl
edg
eofh
uma
nbe
hav
ior&
soc
iet
y

TYP:
KN



2Ku
rtL
ewi
n'
smod
elofh
uma
nbe
hav
iord
efi
nesb
eha
viora
saf
unc
ti
onoft
he
. i
nte
rac
ti
onsofp
ers
ona
lin
flu
enc
esa
ndp
res
sur
ese
xer
tedont
hemb
y

AN ou t
si
deen
vir
onme n
tal
for
ces
.
S: T PTS:1 DI
F:2 RE
F:134
OB 5 -
1
J:
NAT:AACSBAn
alyt
ic|CB&EModel
Cust
omer|
R&DKn
owled
geofh
uma
nbe
hav
ior&
soci
et
y

TYP:
AP



3Tob
ett
eru
nde
rst
andh
owc
ons
ume
rsma
keb
uyi
ngd
eci
si
ons
,ma
rke
ter
s
. b
orr
owe
xte
nsi
vel
yfr
omt
hes
cie
nce
sofp
hys
icsa
ndb
iol
ogy
.

AN
S: F PTS:1 DI
F:1 RE
F:134
OB 5 -
1
J:
NAT:AACSBAn
aly
ti
c|CB&EMod
elCust
omer|
R&DKn
owled
geofh
uma
nbe
hav
ior&
soci
et
y

TYP:
KN



4
. Ge
ner
all
ysp
eak
ing
,hu
manb
eha
viori
spr
ima
ril
yaf
unc
ti
onofp
res
sur
es

,e
xer
tedb
you
tsi
dee
nvi
ron
men
tal
for
cesont
hei
ndi
vi
dua
l.

, A
NS:
F P
TS:
1 D
IF
:1 R
EF:
13
4

OBJ
:5-
1

NAT:AACSBRefl
ect
iv
eThi
nki
ng|
CB&EMod
elCu
stome
r|R&DKn
owl
edg
eofh
uma
n
beh
avior&soc
iet
yTYP: AP



5
. Ku
rtL
ewi
n'
sth
eor
yofh
uma
nbe
hav
iorh
asb
eenmod
ifi
edb
yma
rke
ter
sto
c
rea
teamod
elf
oru
nde
rst
and
ingc
ons
ume
rbe
hav
ior
.Int
hea
dap
tat
ion
,
c
ons
ume
rbe
hav
ior(
B)i
saf
unc
ti
onoft
hei
nte
rac
ti
onsofi
nte
rpe
rson
al
i
nfl
uen
ces(
I)a
ndp
ers
ona
lfa
ctor
s(P)
,ore
sse
nti
al
lyB=f(
I,
P).



ANS:
T PTS:
1 DI
F:2 REF
:13
4

OBJ
:5-
1

NAT:AACSBAn
aly
ti
c|CB&EMod
elCu
stome
r|R&DKn
owl
edg
eofh
uma
nbe
hav
ior&
soc
iet
y

TYP:
KN




OB
J:5
-1