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Competitive Intelligence Reports — Comparative Competitive Efforts Year 11

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Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 11

Co. G
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 431 260 260 250 480 409 427 225 225 216 225 310 +37.7%
P/Q Rating (1 to 10 stars) 7.7★ 5.1★ 5.7★ 6.0★ 8.2★ 8.0★ 7.7★ 4.5★ 4.9★ 4.5★ 4.6★ 6.1★ +26.2%
Brand Reputation (prior-year image) 76 73 80 79 78 75 73 85 82 84 62 77 -5.2%
Number of Models 4 2 2 3 3 3 3 3 1 3 3 2.7 +11.1%
Retail Multi-Store Chains 59 30 60 56 56 57 63 53 42 60 32 52 +21.2%
Outlets Online Retailers 156 63 155 138 138 144 180 115 81 145 66 126 +42.9%
Local Retailers 5,490 2,640 5,630 5,070 5,070 5,210 6,050 4,650 3,360 5,630 2,760 4,687 +29.1%
Retailer Support ($ per unit) 11.08 5.60 6.04 5.22 12.00 7.53 7.84 4.80 4.63 4.98 5.05 6.80 +15.3%
Advertising Budget ($000s) 3,250 2,500 3,115 2,800 4,000 3,100 3,397 4,300 3,500 3,000 2,500 3,224 +5.4%
Website Displays ($000s) 3,000 1,750 2,181 1,800 4,000 2,131 2,800 2,650 2,500 1,600 1,500 2,356 +18.8%
Sales Promotions — Weeks 2 1 6 2 7 1 13 1 1 1 1 3.3 +293.9%
Discount 15.0% 13.0% 16.0% 20.0% 20.0% 20.0% 17.0% 25.0% 10.0% 20.0% 10.0% 16.9% +0.6%
Warranty Period (days) 120 120 120 90 180 180 90 120 60 120 60 115 -21.7%
Demand for ACC Units (000s) 270.7 305.4 455.4 479.0 208.3 285.5 289.2 492.0 369.0 522.2 338.4 365.0 -20.8%
Gained/Lost (due to stockouts) +1.2 +1.4 +2.1 +2.2 +1.0 +1.3 +1.3 +2.3 +1.7 +2.4 -18.4 -0.1
AC Camera Units Sold (000s) 271.9 306.8 457.5 481.2 209.3 286.8 290.5 494.3 370.7 524.6 320.0 364.9 -20.4%
Market Share 6.8% 7.6% 11.4% 12.0% 5.2% 7.1% 7.2% 12.3% 9.2% 13.1% 8.0% 9.1% -1.9pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 36.0% 5.0% 28.0% 20.0% 0.0% 35.0% 40.0% 31.0% 15.0% 28.0% 0.0% Avg. Discount = 21.6%
Value Index 70 55 77 80 0 72 72 86 64 86 0 Avg. Value Index = 74
Special Contract Units Sold (000s) 0.0 0.0 0.0 47.9 0.0 0.0 0.0 49.2 0.0 52.2 0.0 Total Units = 149.3 k

UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,760 1,850 1,350 1,335 2,000 1,759 1,781 1,175 1,100 1,475 1,100 1,517 +17.4%
Discount to Online Retailers 15% 12% 13% 13% 10% 16% 16% 10% 20% 9% 15% 13.5% +18.5%
P/Q Rating (1 to 10 stars) 7.2★ 7.0★ 5.8★ 5.8★ 7.5★ 7.0★ 7.5★ 4.4★ 5.1★ 5.7★ 4.2★ 6.1★ +23.0%
Brand Reputation (prior-year image) 76 73 80 79 78 75 73 85 82 84 62 77 -5.2%
Number of Models 2 2 1 1 3 2 2 1 1 2 2 1.7 +17.6%
Online Retailers 50 44 36 40 38 50 46 42 54 54 30 44 +4.5%
Website Displays ($000s) 3,250 3,000 2,000 2,000 2,300 2,150 2,174 3,200 2,000 3,500 1,500 2,461 -11.7%
Search Engine Advertising ($000s) 3,250 4,000 2,200 2,000 2,800 2,800 3,450 4,100 2,000 3,800 1,500 2,900 +19.0%
Retailer Recruitment ($ per unit) 93.98 82.42 67.26 84.39 86.21 76.16 71.57 149.96 32.87 238.10 46.89 93.62 -23.6%
Warranty Period (days) 120 120 120 60 180 90 90 90 60 120 60 101 -10.9%
Drone Unit – Direct (company website) 66.9 64.6 76.8 71.1 68.2 59.9 65.3 88.8 91.4 94.9 67.8 74.2 -12.0%
Demand 3rd-Party Retailers 26.6 18.2 22.3 23.7 11.6 30.2 24.8 24.3 34.8 10.5 24.4 22.9 +8.3%
(000s)
Total Demand 93.5 82.8 99.1 94.8 79.8 90.1 90.1 113.1 126.2 105.4 92.2 97.0 -7.1%
Gained/Lost (due to stockouts) +3.0 +2.7 +3.2 +3.1 +2.6 +2.9 +2.9 +3.7 +4.1 +3.4 -31.4 0.0
UAV Drone Units Sold (000s) 96.5 85.5 102.3 97.9 82.4 93.0 93.0 116.8 130.3 108.8 60.8 97.0 -4.1%
Market Share 9.0% 8.0% 9.6% 9.2% 7.7% 8.7% 8.7% 11.0% 12.2% 10.2% 5.7% 9.1% -0.4pts.

AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High End High End
E
E
A G A
B A
B F B
F A G
C C
Price and P/Q Rating

Price and P/Q Rating

D D
E E
J
F DC F
G G
H H
D C I
I H I
B K
K I J J
J H
K K

Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount

Copyright © 2019 GLO-BUS Software, Inc. Page 1

, Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 11

Co. G
Europe-Africa Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 405 260 260 250 470 401 404 225 225 210 225 303 +33.3%
P/Q Rating (1 to 10 stars) 7.7★ 5.1★ 5.7★ 6.0★ 8.2★ 8.0★ 7.7★ 4.5★ 4.9★ 4.5★ 4.6★ 6.1★ +26.2%
Brand Reputation (prior-year image) 76 73 80 79 78 75 73 85 82 84 62 77 -5.2%
Number of Models 4 2 2 3 3 3 3 3 1 3 3 2.7 +11.1%
Retail Multi-Store Chains 59 20 61 56 53 51 63 54 36 52 24 48 +31.3%
Outlets Online Retailers 152 45 136 138 120 110 176 126 69 102 51 111 +58.6%
Local Retailers 5,650 1,750 5,838 5,200 4,750 4,450 6,250 4,900 2,950 4,408 2,050 4,381 +42.7%
Retailer Support ($ per unit) 9.03 5.58 6.69 6.03 10.69 8.33 9.93 4.48 4.70 3.87 5.22 6.78 +46.5%
Advertising Budget ($000s) 2,750 1,750 2,375 1,700 3,300 2,775 2,960 4,300 2,400 1,600 1,400 2,483 +19.2%
Website Displays ($000s) 2,750 1,500 1,875 1,500 3,500 2,500 2,525 2,650 2,200 1,400 1,200 2,145 +17.7%
Sales Promotions — Weeks 2 1 3 2 6 2 12 1 1 3 1 3.1 +287.1%
Discount 15.0% 13.0% 15.0% 20.0% 18.0% 20.0% 18.0% 25.0% 10.0% 12.0% 10.0% 16.0% +12.5%
Warranty Period (days) 120 120 120 90 180 180 90 120 60 90 60 112 -19.6%
Demand for ACC Units (000s) 276.8 257.9 387.1 414.5 187.1 252.2 282.1 455.0 306.6 413.9 275.8 319.0 -11.6%
Gained/Lost (due to stockouts) +1.3 +1.2 +1.8 +1.9 +0.9 +1.2 +1.3 +2.1 +1.4 +1.9 -15.0 0.0
AC Camera Units Sold (000s) 278.1 259.1 388.9 416.4 188.0 253.4 283.4 457.1 308.0 415.8 260.8 319.0 -11.2%
Market Share 7.9% 7.4% 11.1% 11.9% 5.4% 7.2% 8.1% 13.0% 8.8% 11.9% 7.4% 9.1% -1.0pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 34.0% 5.0% 28.0% 20.0% 0.0% 34.0% 40.0% 31.0% 15.0% 27.0% 0.0% Avg. Discount = 21.3%
Value Index 72 55 77 80 0 72 76 86 64 87 0 Avg. Value Index = 74
Special Contract Units Sold (000s) 0.0 0.0 0.0 41.5 0.0 0.0 0.0 45.5 0.0 41.4 0.0 Total Units = 128.4 k

UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,810 1,850 1,350 1,335 2,100 1,701 1,841 1,175 1,100 1,650 1,100 1,547 +19.0%
Discount to Online Retailers 15% 12% 13% 14% 10% 12% 16% 10% 20% 9% 15% 13.3% +20.3%
P/Q Rating (1 to 10 stars) 7.2★ 7.0★ 5.8★ 5.8★ 7.5★ 7.0★ 7.5★ 4.4★ 5.1★ 5.7★ 4.2★ 6.1★ +23.0%
Brand Reputation (prior-year image) 76 73 80 79 78 75 73 85 82 84 62 77 -5.2%
Number of Models 2 2 1 1 3 2 2 1 1 2 2 1.7 +17.6%
Online Retailers 39 35 33 32 29 40 35 33 40 35 27 34 +2.9%
Website Displays ($000s) 3,000 3,000 1,400 2,500 1,900 1,900 1,861 2,900 1,700 3,500 1,200 2,260 -17.7%
Search Engine Advertising ($000s) 2,750 4,000 1,900 2,600 2,500 2,800 2,625 3,700 1,700 3,200 1,200 2,634 -0.3%
Retailer Recruitment ($ per unit) 86.21 92.59 76.53 79.68 90.91 114.94 83.81 125.33 33.59 212.77 47.20 94.87 -11.7%
Warranty Period (days) 120 120 120 60 180 90 90 90 60 120 60 101 -10.9%
Drone Unit – Direct (company website) 54.9 55.9 65.5 62.8 49.8 60.1 49.5 78.0 73.6 68.7 55.5 61.3 -19.2%
Demand 3rd-Party Retailers 20.3 16.2 19.6 25.1 9.9 17.4 20.2 19.5 28.1 9.4 20.0 18.7 +8.0%
(000s)
Total Demand 75.2 72.1 85.1 87.9 59.7 77.5 69.7 97.5 101.7 78.1 75.5 80.0 -12.9%
Gained/Lost (due to stockouts) +2.4 +2.3 +2.8 +2.9 +1.9 +2.5 +2.3 +3.2 +3.3 +2.5 -25.7 0.0
UAV Drone Units Sold (000s) 77.6 74.4 87.9 90.8 61.6 80.0 72.0 100.7 105.0 80.6 49.8 80.0 -10.0%
Market Share 8.8% 8.5% 10.0% 10.3% 7.0% 9.1% 8.2% 11.4% 11.9% 9.2% 5.7% 9.1% -0.9pts.

AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA
High End High End
E
E
A G A
A
B
F B B
A G F
C C
Price and P/Q Rating

Price and P/Q Rating

D D
E J E
F F
C D
G G
H H
D C I
B I H I
K
K I J J
J H
K K

Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount

Copyright © 2019 GLO-BUS Software, Inc. Page 1

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Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller dennys. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews) 47251 documents were sold in the last 30 days Founded in 2010, the go-to place to buy study notes for 16 years now

Competitive Intelligence Reports — Comparative Competitive Efforts Year 11

Content preview

Written for

Document information

Subjects

Also available in package deal

Get to know the seller

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Didn't get what you expected? Choose another document

Pay as you like, start learning right away

Working on your references?

Frequently asked questions

What do I get when I buy this document?

Satisfaction guarantee: how does it work?

Who am I buying these notes from?

Will I be stuck with a subscription?

Can Stuvia be trusted?