8/8/2018 GLO-BUS Decisions & Reports
Industry 3 Competitive Intelligence Reports — Comparative Competitive Efforts Year 6
(practice)
Co. D
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 180 225 224 235 249 225 223 +5.4%
P/Q Rating (1 to 10 stars) 3.2★ 4.0★ 4.0★ 4.5★ 4.4★ 4.5★ 4.1★ +0.4★
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 0.0%
Number of Models 1 3 3 3 3 2 2.5 +20.0%
Retail Multi-Store Chains 36 36 36 36 36 36 36 0.0%
Outlets Online Retailers 72 72 72 72 72 72 72 0.0%
Local Retailers 3,000 3,000 3,000 3,000 3,000 3,000 3,000 0.0%
Retailer Support ($ per unit) 6.14 6.06 5.72 5.04 5.80 5.16 5.65 -10.8%
Advertising Budget ($000s) 2,500 2,510 2,000 2,500 2,510 2,500 2,420 +3.3%
Website Displays ($000s) 1,500 1,500 1,100 1,500 1,500 1,500 1,433 +4.7%
Sales Promotions — Weeks 1 1 1 1 1 1 1.0 0.0wks.
Discount 10.0% 10.0% 10.0% 10.0% 15.0% 10.0% 10.8% -0.8pts.
Warranty Period (days) 60 60 60 180 60 120 90 +100.0%
Demand for ACC Units (000s) 278.5 282.1 264.1 357.1 293.0 331.1 301.0 +18.6%
Gained/Lost (due to stockouts) +3.2 +3.3 +3.1 -16.9 +3.4 +3.8 0.0
AC Camera Units Sold (000s) 281.7 285.4 267.2 340.2 296.4 334.9 301.0 +13.0%
Market Share 15.6% 15.8% 14.8% 18.8% 16.4% 18.5% 16.7% +2.1pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Avg. Discount = 0.0%
Value Index 0 0 0 0 0 0 Avg. Value Index= 0
Special Contract Units Sold (000s) 0.0 0.0 0.0 0.0 0.0 0.0 Total Units = 0.0 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,400 1,100 1,400 1,150 1,400 1,100 1,258 -8.6%
Discount to Online Retailers 15% 15% 20% 17% 10% 15% 15.3% +1.7pts.
P/Q Rating (1 to 10 stars) 5.0★ 4.0★ 5.6★ 4.1★ 4.5★ 4.0★ 4.5★ -0.4★
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 0.0%
Number of Models 2 2 1 2 3 2 2.0 0.0%
Online Retailers 36 36 36 36 36 36 36 0.0%
Website Displays ($000s) 1,500 1,510 5,000 1,500 1,600 1,500 2,102 -28.6%
Search Engine Advertising ($000s) 1,500 1,500 5,000 1,500 1,500 1,500 2,083 -28.0%
Retailer Recruitment ($ per unit) 76.78 75.26 67.73 67.42 151.52 69.33 84.67 -20.4%
Warranty Period (days) 90 60 60 180 60 120 95 +89.5%
Drone Unit – Direct (company website) 39.4 40.1 45.6 42.5 40.7 43.5 42.0 +1.2%
Demand 3rd-Party Retailers 14.9 15.2 25.1 17.8 6.6 16.5 16.0 +11.3%
(000s) Total Demand 54.3 55.3 70.7 60.3 47.3 60.0 58.0 +4.0%
Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0
UAV Drone Units Sold (000s) 54.3 55.3 70.7 60.3 47.3 60.0 58.0 +4.0%
Market Share 15.6% 15.9% 20.3% 17.3% 13.6% 17.3% 16.7% +0.6pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High E… High E…
C
A
E
E
Price and P/Q Rating
Price and P/Q Rating
D A A
F
B B
C B
C D C
F
B
D D
E E
A F F
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2017 GLO-BUS Software, Inc. Page 1
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Industry 3 Competitive Intelligence Reports — Comparative Competitive Efforts Year 6
(practice)
Co. D
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 180 225 224 235 249 225 223 +5.4%
P/Q Rating (1 to 10 stars) 3.2★ 4.0★ 4.0★ 4.5★ 4.4★ 4.5★ 4.1★ +0.4★
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 0.0%
Number of Models 1 3 3 3 3 2 2.5 +20.0%
Retail Multi-Store Chains 36 36 36 36 36 36 36 0.0%
Outlets Online Retailers 72 72 72 72 72 72 72 0.0%
Local Retailers 3,000 3,000 3,000 3,000 3,000 3,000 3,000 0.0%
Retailer Support ($ per unit) 6.14 6.06 5.72 5.04 5.80 5.16 5.65 -10.8%
Advertising Budget ($000s) 2,500 2,510 2,000 2,500 2,510 2,500 2,420 +3.3%
Website Displays ($000s) 1,500 1,500 1,100 1,500 1,500 1,500 1,433 +4.7%
Sales Promotions — Weeks 1 1 1 1 1 1 1.0 0.0wks.
Discount 10.0% 10.0% 10.0% 10.0% 15.0% 10.0% 10.8% -0.8pts.
Warranty Period (days) 60 60 60 180 60 120 90 +100.0%
Demand for ACC Units (000s) 278.5 282.1 264.1 357.1 293.0 331.1 301.0 +18.6%
Gained/Lost (due to stockouts) +3.2 +3.3 +3.1 -16.9 +3.4 +3.8 0.0
AC Camera Units Sold (000s) 281.7 285.4 267.2 340.2 296.4 334.9 301.0 +13.0%
Market Share 15.6% 15.8% 14.8% 18.8% 16.4% 18.5% 16.7% +2.1pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Avg. Discount = 0.0%
Value Index 0 0 0 0 0 0 Avg. Value Index= 0
Special Contract Units Sold (000s) 0.0 0.0 0.0 0.0 0.0 0.0 Total Units = 0.0 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,400 1,100 1,400 1,150 1,400 1,100 1,258 -8.6%
Discount to Online Retailers 15% 15% 20% 17% 10% 15% 15.3% +1.7pts.
P/Q Rating (1 to 10 stars) 5.0★ 4.0★ 5.6★ 4.1★ 4.5★ 4.0★ 4.5★ -0.4★
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 0.0%
Number of Models 2 2 1 2 3 2 2.0 0.0%
Online Retailers 36 36 36 36 36 36 36 0.0%
Website Displays ($000s) 1,500 1,510 5,000 1,500 1,600 1,500 2,102 -28.6%
Search Engine Advertising ($000s) 1,500 1,500 5,000 1,500 1,500 1,500 2,083 -28.0%
Retailer Recruitment ($ per unit) 76.78 75.26 67.73 67.42 151.52 69.33 84.67 -20.4%
Warranty Period (days) 90 60 60 180 60 120 95 +89.5%
Drone Unit – Direct (company website) 39.4 40.1 45.6 42.5 40.7 43.5 42.0 +1.2%
Demand 3rd-Party Retailers 14.9 15.2 25.1 17.8 6.6 16.5 16.0 +11.3%
(000s) Total Demand 54.3 55.3 70.7 60.3 47.3 60.0 58.0 +4.0%
Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0
UAV Drone Units Sold (000s) 54.3 55.3 70.7 60.3 47.3 60.0 58.0 +4.0%
Market Share 15.6% 15.9% 20.3% 17.3% 13.6% 17.3% 16.7% +0.6pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High E… High E…
C
A
E
E
Price and P/Q Rating
Price and P/Q Rating
D A A
F
B B
C B
C D C
F
B
D D
E E
A F F
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2017 GLO-BUS Software, Inc. Page 1
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