Assignment1: Article Analysis
Woolworths expands alcohol-free wine, beer, and spirits
Comments through piece and at end on rubric In the article “Woolworths expands
alcohol-free wine, beer and spirits”, Paine (2021) provides a relevant analysis surrounding the
consumption of non-alcohol drinks and its impact on both the macro and the
microenvironment. To that extent, Paine (2021) takes into consideration the supermarket
organization while stating its retail stores to expand its line of non-alcohol products that has
quite significantly become a fast-growing category in Australia. Yes relevant
The article drafts its contemplative evaluation by taking into consideration that macro
environment factors such as social aspects while also including the microenvironment that
includes mostly customers. While Sharp (2013, p.185) relates the marketing environment with
forces “that impinge on the marketing management’s ability to develop and maintain successful
exchanges with customers”, it relates with Woolworths’ initiative of increasing its range of zero
alcohol. The action expresses the supermarket’s brand attempt at responding to the social
factors of Australian market where there is an increasing demand for alcohol free alternatives.
Yes appropriate connection
The article is based largely on the social factors that has seen to embrace the idea of
consuming nonalcoholic beverages further promoting the idea of mindful drinking. Despite
Woolworth being one of the primary limelight in the context, Paine (2021) also provided an
overview of the marketing environment considering it to be driven largely by the behavior of
consumers. In that aspect, the author has offered a brief contemplation on how
Australian based brands are stocking up on alcoholic free wines and other beverages due to
increasing demand of alcohol-free options. So you can spell out the micro here – mention of
changing customer requirements but also there is mention of Sans Drinks a competitor and you
can consider the organization itself
Consequently, the digitalized platform and its contribution towards the societal trend
have been stated briefly with Paine (2021) including examples of Irene Falcone that
inaugurated “Australia’s first completely alcohol-free liquor online store and bottle shop in
Sydney’s northern beaches.” The aspect relates with notion pointed out by Sharp (2013, p.202)
who stated technological environment to often be linked with shifts in the social
environment. As such, it associates the increasing trend of non-alcoholic consumption with the
implications of consumer behavior and eventually reflecting on how companies such as
Woolworths are adjusting with such trends. Yes. You can connect this offers great physical
availability
Woolworths expands alcohol-free wine, beer, and spirits
Comments through piece and at end on rubric In the article “Woolworths expands
alcohol-free wine, beer and spirits”, Paine (2021) provides a relevant analysis surrounding the
consumption of non-alcohol drinks and its impact on both the macro and the
microenvironment. To that extent, Paine (2021) takes into consideration the supermarket
organization while stating its retail stores to expand its line of non-alcohol products that has
quite significantly become a fast-growing category in Australia. Yes relevant
The article drafts its contemplative evaluation by taking into consideration that macro
environment factors such as social aspects while also including the microenvironment that
includes mostly customers. While Sharp (2013, p.185) relates the marketing environment with
forces “that impinge on the marketing management’s ability to develop and maintain successful
exchanges with customers”, it relates with Woolworths’ initiative of increasing its range of zero
alcohol. The action expresses the supermarket’s brand attempt at responding to the social
factors of Australian market where there is an increasing demand for alcohol free alternatives.
Yes appropriate connection
The article is based largely on the social factors that has seen to embrace the idea of
consuming nonalcoholic beverages further promoting the idea of mindful drinking. Despite
Woolworth being one of the primary limelight in the context, Paine (2021) also provided an
overview of the marketing environment considering it to be driven largely by the behavior of
consumers. In that aspect, the author has offered a brief contemplation on how
Australian based brands are stocking up on alcoholic free wines and other beverages due to
increasing demand of alcohol-free options. So you can spell out the micro here – mention of
changing customer requirements but also there is mention of Sans Drinks a competitor and you
can consider the organization itself
Consequently, the digitalized platform and its contribution towards the societal trend
have been stated briefly with Paine (2021) including examples of Irene Falcone that
inaugurated “Australia’s first completely alcohol-free liquor online store and bottle shop in
Sydney’s northern beaches.” The aspect relates with notion pointed out by Sharp (2013, p.202)
who stated technological environment to often be linked with shifts in the social
environment. As such, it associates the increasing trend of non-alcoholic consumption with the
implications of consumer behavior and eventually reflecting on how companies such as
Woolworths are adjusting with such trends. Yes. You can connect this offers great physical
availability
