Assignment2: Major Report
MARKET ANALYSIS IN SAUDI ARABIA
Introduction
Comments through piece and at end There is a rise that can be noticed in
the pet food market of Saudi Arabia. It has in fact seen a very steady increase in
the sales and there is a value of US $ 61.32 Million in the year of 2020 (Karthikraj
et al. 2018). Pet foods are extremely high in the nutritional value; as a result, it is
being highly accepted in the present world. In Saudi Arabia, it is being noticed that
there is an increase in the trend of keeping pets in the household (Al Alawi et al.
2018). Therefore, there is an increase in the pet food market of Saudi Arabia. In
this report, there will be a detailed analysis of the macro and the micro analysis of
the company of Mars Petcare and also what changes the company can incorporate
in order to be successful and effective in the changing market. OK a relevant start
with referencing
Overview of the Company
Mars, incorporated is originally an American company that deals in various
confectionary and other food products that includes the pet foods as well. In fac,
fact the company is one of the leading manufacturers of both confectionary items
as well as the pet food items (Al-Tayib 2019). The part of the company that is
associated with the pet food items is also known as the Mars Petcare Company.
though the headquarters of the company is located in Mexico, there are a number
of brands that could be found in all over thew I think you mean ‘the’ world. With the
increase in the number of pet owners in Saudi Arabia, it is seen that there is an
increased demand of the food products for the pets. Therefore, Petcare has
opened a branch in Saudi Arabia and it also has the chance of making a huge
, 1
business in the country. At Mars Petcare, there is belief that there that pet
ownership is known to bring joy and benefits that are accessible to everyone.
There is total 39 brands that are there under Mars Petcare and five of them are in
fact billion dollars brands that includes the Pedigree, Whiskas, Royal Canin,
Banfield and IAMS. Reference facts According to the executive officer of Mars, the
corporate purpose of the company was that of pushing the boundaries and
challenging themselves to do business in such a way that they will create enduring
benefits for the company. Reference and also, for the society. The company
originally has its headquarters in McLean, Virginia in the United States. The
company has also bonded with the Human Animal Bond Research Institute and
other institutes that work together so that there can be a care taken of the serious
health problems that are faced by the pets.
PESTLE Analysis of Mars Petcare OK but be consistent, don’t change
typeface here
Political factors
Political Stability
Political Stability of a market is a reason for success for any companies. It
is also the case for Mars (Rahman et al. 2017). This doesn’t really explain
anything, you would have to show what is happening in Saudi Arabia
Change in Policies
Political tensions often breed frequent changes in the government that
adds up to a further change in the policies. This can be a huge setback for
the company as they may not be updated always. So what is the situation
in the country ?
Protests or Pressure Groups
Frequent protest meetings and strikes from the public put a pressure not
only on the government but also on the business companies (Alahdal,
Basingab and Alotaibi 2020).
MARKET ANALYSIS IN SAUDI ARABIA
Introduction
Comments through piece and at end There is a rise that can be noticed in
the pet food market of Saudi Arabia. It has in fact seen a very steady increase in
the sales and there is a value of US $ 61.32 Million in the year of 2020 (Karthikraj
et al. 2018). Pet foods are extremely high in the nutritional value; as a result, it is
being highly accepted in the present world. In Saudi Arabia, it is being noticed that
there is an increase in the trend of keeping pets in the household (Al Alawi et al.
2018). Therefore, there is an increase in the pet food market of Saudi Arabia. In
this report, there will be a detailed analysis of the macro and the micro analysis of
the company of Mars Petcare and also what changes the company can incorporate
in order to be successful and effective in the changing market. OK a relevant start
with referencing
Overview of the Company
Mars, incorporated is originally an American company that deals in various
confectionary and other food products that includes the pet foods as well. In fac,
fact the company is one of the leading manufacturers of both confectionary items
as well as the pet food items (Al-Tayib 2019). The part of the company that is
associated with the pet food items is also known as the Mars Petcare Company.
though the headquarters of the company is located in Mexico, there are a number
of brands that could be found in all over thew I think you mean ‘the’ world. With the
increase in the number of pet owners in Saudi Arabia, it is seen that there is an
increased demand of the food products for the pets. Therefore, Petcare has
opened a branch in Saudi Arabia and it also has the chance of making a huge
, 1
business in the country. At Mars Petcare, there is belief that there that pet
ownership is known to bring joy and benefits that are accessible to everyone.
There is total 39 brands that are there under Mars Petcare and five of them are in
fact billion dollars brands that includes the Pedigree, Whiskas, Royal Canin,
Banfield and IAMS. Reference facts According to the executive officer of Mars, the
corporate purpose of the company was that of pushing the boundaries and
challenging themselves to do business in such a way that they will create enduring
benefits for the company. Reference and also, for the society. The company
originally has its headquarters in McLean, Virginia in the United States. The
company has also bonded with the Human Animal Bond Research Institute and
other institutes that work together so that there can be a care taken of the serious
health problems that are faced by the pets.
PESTLE Analysis of Mars Petcare OK but be consistent, don’t change
typeface here
Political factors
Political Stability
Political Stability of a market is a reason for success for any companies. It
is also the case for Mars (Rahman et al. 2017). This doesn’t really explain
anything, you would have to show what is happening in Saudi Arabia
Change in Policies
Political tensions often breed frequent changes in the government that
adds up to a further change in the policies. This can be a huge setback for
the company as they may not be updated always. So what is the situation
in the country ?
Protests or Pressure Groups
Frequent protest meetings and strikes from the public put a pressure not
only on the government but also on the business companies (Alahdal,
Basingab and Alotaibi 2020).
