Samenvatting: Marketing
Management (4th Edition) -
Marketing
,Marketing Management (4th Edition) Winner & Dhar
Samenvatting:
Marketing Management
Fourth Edition
Winer & Dhar
1
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, Marketing Management (4th Edition) Winner & Dhar
Inhoudsopgave
Chapter 1 - Marketing and the Job of the Marketing Manager ......................................................... 3
Chapter 2 - A Strategic Marketing Framework................................................................................. 8
Chapter 3 - Marketing Research ................................................................................................... 15
Chapter 4 - Analyzing Consumer Behaviour ................................................................................. 24
Chapter 5 - Organizational Buying Behaviour ............................................................................... 33
Chapter 6 - Market Structure and Competitor Analysis .................................................................. 40
Chapter 7 - Product Decisions ...................................................................................................... 46
Chapter 8 - New-Product Development......................................................................................... 55
Chapter 9 - Pricing ........................................................................................................................ 63
Chapter 10 - Communications and Advertising Strategy ............................................................... 72
Chapter 11 - Sales Promotion ....................................................................................................... 83
Chapter 12 - Direct Channels of Distribution: Personal Selling and Direct Marketing .................... 90
Chapter 13 - Channels of Distribution ......................................................................................... 101
Chapter 14 - Customer Relationship Management...................................................................... 112
Chapter 15 - Strategies for Service Markets ................................................................................ 120
3
2
Gedownload door: niekvanvught |
Dit document is auteursrechtelijk beschermd, het verspreiden van dit document is strafbaar.
Management (4th Edition) -
Marketing
,Marketing Management (4th Edition) Winner & Dhar
Samenvatting:
Marketing Management
Fourth Edition
Winer & Dhar
1
Dit document is auteursrechtelijk beschermd, het verspreiden van dit document is strafbaar.
, Stuvia - Koop en Verkoop de Beste Samenvattingen
Gedownload door: niekvanvught |
, Marketing Management (4th Edition) Winner & Dhar
Inhoudsopgave
Chapter 1 - Marketing and the Job of the Marketing Manager ......................................................... 3
Chapter 2 - A Strategic Marketing Framework................................................................................. 8
Chapter 3 - Marketing Research ................................................................................................... 15
Chapter 4 - Analyzing Consumer Behaviour ................................................................................. 24
Chapter 5 - Organizational Buying Behaviour ............................................................................... 33
Chapter 6 - Market Structure and Competitor Analysis .................................................................. 40
Chapter 7 - Product Decisions ...................................................................................................... 46
Chapter 8 - New-Product Development......................................................................................... 55
Chapter 9 - Pricing ........................................................................................................................ 63
Chapter 10 - Communications and Advertising Strategy ............................................................... 72
Chapter 11 - Sales Promotion ....................................................................................................... 83
Chapter 12 - Direct Channels of Distribution: Personal Selling and Direct Marketing .................... 90
Chapter 13 - Channels of Distribution ......................................................................................... 101
Chapter 14 - Customer Relationship Management...................................................................... 112
Chapter 15 - Strategies for Service Markets ................................................................................ 120
3
2
Gedownload door: niekvanvught |
Dit document is auteursrechtelijk beschermd, het verspreiden van dit document is strafbaar.
