MKT 421 Final Exam Guide New
1. _________ is best defined as the process of continuously obtaining information on events
happening outside a company to recognize and interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
2. A __________ is often referred to as a business firm.
government agency
nonprofit organization
publicly owned organization
for-profit organization
3. The __________ refers to the seven stages a company goes through to recognize
opportunities and convert them into sellable services or products
service gap analysis
strategic focus and plan
new-product process
psychographic segmentation process
4. __________ differentiates retail outlets depending on whether contractual systems
independent retailers or corporate chains own the outlet.
Form of ownership
Retail servicing
Level of service
1. _________ is best defined as the process of continuously obtaining information on events
happening outside a company to recognize and interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
2. A __________ is often referred to as a business firm.
government agency
nonprofit organization
publicly owned organization
for-profit organization
3. The __________ refers to the seven stages a company goes through to recognize
opportunities and convert them into sellable services or products
service gap analysis
strategic focus and plan
new-product process
psychographic segmentation process
4. __________ differentiates retail outlets depending on whether contractual systems
independent retailers or corporate chains own the outlet.
Form of ownership
Retail servicing
Level of service
