MKT 571 All Week Quiz with Final Exam
Week 1
1 When Apple introduced iTunes, a new market was opened. Which of the following describes
this type of innovation?
Value capture
Value chain
Presence
Operational excellence
2 During the holidays, companies often provide gifts to customers. The more a client spends, the
larger the gift, usually. To segment customers in this way, for what purpose is this data being
mined?
To beat the competition to a sale
To deepen customer loyalty
To decide which customers should receive a new sales offer
To avoid serious customer mistakes
3. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us
bridge the gap between art and science?
Marketing focuses on sales as the primary goal.
Marketing balances the need for data with that of creativity.
Marketing is involved with price as the major factor.
Marketing is about advertising.
4. What data analysis type is being used here? When Sam thought about opening a foreign car
repair shop in Phoenix, he researched all of the firms in the area before deciding on a location.
Week 1
1 When Apple introduced iTunes, a new market was opened. Which of the following describes
this type of innovation?
Value capture
Value chain
Presence
Operational excellence
2 During the holidays, companies often provide gifts to customers. The more a client spends, the
larger the gift, usually. To segment customers in this way, for what purpose is this data being
mined?
To beat the competition to a sale
To deepen customer loyalty
To decide which customers should receive a new sales offer
To avoid serious customer mistakes
3. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us
bridge the gap between art and science?
Marketing focuses on sales as the primary goal.
Marketing balances the need for data with that of creativity.
Marketing is involved with price as the major factor.
Marketing is about advertising.
4. What data analysis type is being used here? When Sam thought about opening a foreign car
repair shop in Phoenix, he researched all of the firms in the area before deciding on a location.
