Course: BUSI 240- Liberty University
Test: Quiz 4
• Question 1
2 out of 2 points
________ is valuable throughout the decision-making process.
Selected Answer: Creativity
Response Feedback: Creativity is valuable throughout the decision-
making process.
• Question 2
2 out of 2 points
In the creative process, which of the following refers to a "fringe"
awareness?
Selected Answer: illumination
Response Feedback: Illumination (also called insight), the third stage
of creativity, refers to the experience of suddenly becoming aware of a
unique idea. Wallas and others suggest that this stage begins with a
"fringe" awareness before the idea fully enters our consciousness.
• Question 3
2 out of 2 points
The representativeness heuristic refers to the tendency
Selected Answer: to evaluate probabilities of an event or an object
by how closely it resembles another event or object.
Response Feedback: The representativeness heuristic states that we pay
more attention to whether something resembles (is representative of)
something else than to more precise statistics about its probability.
• Question 4
2 out of 2 points
, Which of the following ultimately energizes us to select the preferred
choice?
Selected Answer: emotions
Response Feedback: Neuroscientific evidence says that information
produced from logical analysis is tagged with emotional markers that
then motivate us to choose or avoid a particular alternative. Ultimately
emotions, not rational logic, energize us to make the preferred choice.
• Question 5
0 out of 2 points
Scenario A
With funding from her family, Sarine is currently developing a new line
of dolls for her business, which she hopes will take her company to the
next level. At first, she encountered some minor problems with the
construction of the dolls and spent a fair amount of money engineering a
way to enable them to be as she envisioned them to be. Unfortunately,
she then found out that there was a patent protecting the way the dolls
arms were connected, so she spent more money redesigning the dolls.
After an unexpectedly uninterested response from the public in the dolls,
she decided that they needed to be marketed differently in order to sell.
With this in mind, Sarine allocated more resources to marketing, had the
packaging of the dolls redesigned, and created a new set of advertising
materials. The cost of manufacturing these dolls has now exceeded the
initial proposed cost by four times, but she is determined to make it
work. She is embarrassed by how this has gone but continues to put on a
brave front.
What could Sarine have done differently in order to avoid this escalation
of commitment with her decisions?
Selected Answer: Ensure that the people who evaluate the decisions
are the people who originally made them.
Test: Quiz 4
• Question 1
2 out of 2 points
________ is valuable throughout the decision-making process.
Selected Answer: Creativity
Response Feedback: Creativity is valuable throughout the decision-
making process.
• Question 2
2 out of 2 points
In the creative process, which of the following refers to a "fringe"
awareness?
Selected Answer: illumination
Response Feedback: Illumination (also called insight), the third stage
of creativity, refers to the experience of suddenly becoming aware of a
unique idea. Wallas and others suggest that this stage begins with a
"fringe" awareness before the idea fully enters our consciousness.
• Question 3
2 out of 2 points
The representativeness heuristic refers to the tendency
Selected Answer: to evaluate probabilities of an event or an object
by how closely it resembles another event or object.
Response Feedback: The representativeness heuristic states that we pay
more attention to whether something resembles (is representative of)
something else than to more precise statistics about its probability.
• Question 4
2 out of 2 points
, Which of the following ultimately energizes us to select the preferred
choice?
Selected Answer: emotions
Response Feedback: Neuroscientific evidence says that information
produced from logical analysis is tagged with emotional markers that
then motivate us to choose or avoid a particular alternative. Ultimately
emotions, not rational logic, energize us to make the preferred choice.
• Question 5
0 out of 2 points
Scenario A
With funding from her family, Sarine is currently developing a new line
of dolls for her business, which she hopes will take her company to the
next level. At first, she encountered some minor problems with the
construction of the dolls and spent a fair amount of money engineering a
way to enable them to be as she envisioned them to be. Unfortunately,
she then found out that there was a patent protecting the way the dolls
arms were connected, so she spent more money redesigning the dolls.
After an unexpectedly uninterested response from the public in the dolls,
she decided that they needed to be marketed differently in order to sell.
With this in mind, Sarine allocated more resources to marketing, had the
packaging of the dolls redesigned, and created a new set of advertising
materials. The cost of manufacturing these dolls has now exceeded the
initial proposed cost by four times, but she is determined to make it
work. She is embarrassed by how this has gone but continues to put on a
brave front.
What could Sarine have done differently in order to avoid this escalation
of commitment with her decisions?
Selected Answer: Ensure that the people who evaluate the decisions
are the people who originally made them.
