BUSI 300 QUIZ 3 (Set 6), Verified and Correct answers, Liberty University

 BUSI 300 Quiz-3, Liberty University
 Question 1
0 out of 3 points
Similar to other top-level managers, public relations managers need to
Selected
Answer:
establish measurable objectives that include
specific tactics.
Correct
Answer:
create clear corporate policy.




 Question 2
3 out of 3 points
For agencies, budgeting relies on which of the following?
Selected
Answer:
estimating extent of cost and availability of
resources
Correct
Answer:
estimating extent of cost and availability of
resources




 Question 3
3 out of 3 points
If public relations is to be the "interpreter" for management philosophy,
policy, and programs, then the director for the function should report to
the
Selected
Answer:
CE
O.
Correct
Answer:
CE
O.

,  Question 4
3 out of 3 points
Among various public relations duties, which of the following would likely
be done by shareowner or investor relations people?
Selected
Answer:
maintaining contact with security
analysts
Correct
Answer:
maintaining contact with security
analysts




 Question 5
3 out of 3 points
Which of the following dictates overall business objectives?
Selected
Answer:
the broad environment in which the business
operates
Correct
Answer:
the broad environment in which the business
operates




 Question 6
3 out of 3 points
For the public relations function to be equal in stature to other
management functions, which of the following is essential?
Selected
Answer:
commitment to set realizable
objectives
Correct
Answer:
commitment to set realizable