Does commitment and
consistency play an important
role for consumers on a website?
Written by: Lisanne Bosch September 14, 2021
Consistency is in most everyday things in life. It’s therefore not for nothing that
people long for consistency. For example, the days you work, what time you get
up and so on. But we also see consistency in consumer buying behaviour. How
does this consistency work and why is it so important?
Commitment can also be seen as binding. I think we all commit to something.
Even if it’s sometimes something simple that you say 'yes' to. The important thing
is that you are consistently reminded of this. Companies do this, for example,
with newsletters. You have entered your email, which means you have made a
commitment and the newsletters ensure consistency.
Smart? I think so! Let’s see how this principle of Cialdini works!
consistency play an important
role for consumers on a website?
Written by: Lisanne Bosch September 14, 2021
Consistency is in most everyday things in life. It’s therefore not for nothing that
people long for consistency. For example, the days you work, what time you get
up and so on. But we also see consistency in consumer buying behaviour. How
does this consistency work and why is it so important?
Commitment can also be seen as binding. I think we all commit to something.
Even if it’s sometimes something simple that you say 'yes' to. The important thing
is that you are consistently reminded of this. Companies do this, for example,
with newsletters. You have entered your email, which means you have made a
commitment and the newsletters ensure consistency.
Smart? I think so! Let’s see how this principle of Cialdini works!
