Inhoud Media en Beïnvloeding
Week 1...................................................................................................................................................2
Cho & Cheon (2004). Why do people avoid advertising on the internet?......................................2
Hoorcollege 1: Ready for take of........................................................................................................3
Week 2...................................................................................................................................................5
Ignoring theory and misinterpreting evidence: the false belief in fear appeals van Kok et al. (2017).
............................................................................................................................................................5
Hoorcollege 2: Promoting public health.............................................................................................8
Week 3.................................................................................................................................................13
Ketelaar, P. E., Maesen, S., Linssen, L., & Van Gisbergen, M. A. (2013). The effectiveness of
openness in advertising for familiar and unfamiliar brands across different nationalities. P.5-23...13
Hoofdstuk #17 ‘Go figure’ uit Ketelaar, Demir & Aarts.....................................................................18
Hoofdstuk 19: Personal Branding. Ketelaar et al..............................................................................21
Artikel Personal branding m.b.t. poster........................................................................................23
College 3: The dark and bright side of openness in communication................................................23
Week 4.................................................................................................................................................28
Campbell, M.C. (2002). Building brand equity. Journal of Medical Marketing, (3), 208-218............28
Campbell m.b.t. poster.................................................................................................................32
Hoorcollege 4: The power of brands................................................................................................32
Gastcollege branding fotografie.......................................................................................................38
Week 5.................................................................................................................................................38
De Graaf, M. M., Allouch, S. B., & Klamer, T. (2015). Sharing a life with Harvey: Exploring the
acceptance of and relationship-building with a social robot. Computers in Human Behavior, 43, 1-
14......................................................................................................................................................38
Hoorcollege 5. Een nieuw perspectief op sociale beïnvloeding........................................................42
1
Week 1...................................................................................................................................................2
Cho & Cheon (2004). Why do people avoid advertising on the internet?......................................2
Hoorcollege 1: Ready for take of........................................................................................................3
Week 2...................................................................................................................................................5
Ignoring theory and misinterpreting evidence: the false belief in fear appeals van Kok et al. (2017).
............................................................................................................................................................5
Hoorcollege 2: Promoting public health.............................................................................................8
Week 3.................................................................................................................................................13
Ketelaar, P. E., Maesen, S., Linssen, L., & Van Gisbergen, M. A. (2013). The effectiveness of
openness in advertising for familiar and unfamiliar brands across different nationalities. P.5-23...13
Hoofdstuk #17 ‘Go figure’ uit Ketelaar, Demir & Aarts.....................................................................18
Hoofdstuk 19: Personal Branding. Ketelaar et al..............................................................................21
Artikel Personal branding m.b.t. poster........................................................................................23
College 3: The dark and bright side of openness in communication................................................23
Week 4.................................................................................................................................................28
Campbell, M.C. (2002). Building brand equity. Journal of Medical Marketing, (3), 208-218............28
Campbell m.b.t. poster.................................................................................................................32
Hoorcollege 4: The power of brands................................................................................................32
Gastcollege branding fotografie.......................................................................................................38
Week 5.................................................................................................................................................38
De Graaf, M. M., Allouch, S. B., & Klamer, T. (2015). Sharing a life with Harvey: Exploring the
acceptance of and relationship-building with a social robot. Computers in Human Behavior, 43, 1-
14......................................................................................................................................................38
Hoorcollege 5. Een nieuw perspectief op sociale beïnvloeding........................................................42
1
