UOP MKT441 Final Exam
Question 1
Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Most firms selling consumer products rely on direct distribution.
It requires a significant investment in facilities.
Direct distribution always serves customer needs better and at a lower cost.
Question 2
Most firms in the business world set their prices using:
Cost-oriented price setting.
Supply and demand analysis.
Federal price guidelines.
Demand-oriented price setting.
Question 3
The sales analysis of a product revealed that profits were highest when it was initially introduced
into the market with a high selling price. However, the price was gradually reduced as it started
facing competition as substitutes entered the market. This is an example of a(n) _____.
Penetration price policy
Introductory price dealing
Skimming price policy
Temporary price cut policy
Question 4
Question 1
Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Most firms selling consumer products rely on direct distribution.
It requires a significant investment in facilities.
Direct distribution always serves customer needs better and at a lower cost.
Question 2
Most firms in the business world set their prices using:
Cost-oriented price setting.
Supply and demand analysis.
Federal price guidelines.
Demand-oriented price setting.
Question 3
The sales analysis of a product revealed that profits were highest when it was initially introduced
into the market with a high selling price. However, the price was gradually reduced as it started
facing competition as substitutes entered the market. This is an example of a(n) _____.
Penetration price policy
Introductory price dealing
Skimming price policy
Temporary price cut policy
Question 4
