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MARKETING 575 TESLA MARKETING PLAN
ESSAY
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TESLA MARKETING PLAN
TESLA MARKETING PLAN
V. Teplizkiy, E. Chinbayar, S. Moshashaei,
California Lutheran University
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TESLA MARKETING PLAN 1
Executive Summary
Tesla has established itself as one of the leaders in the Electronic Vehicle market and a leader
in innovations. In order to further Tesla Motors’ control of the EV market, we have developed a
strategy to produce an entry level, luxury electronic vehicle that will maintain Tesla’s core values
and will allow to compete on a broader scale with electronic vehicles and hybrids.
After taking everything into consideration, we believe that our strategy will allow Tesla to gain
market share, gain brand awareness, generate brand loyalty and earn profits through our new
programs.
We will develop a brand new, entry level luxury sedan that is fully electric and named the Tesla
Model 3. It will have the core components of a Tesla vehicle, but will be created with a budget in
mind to grow the potential target market. This will allow more customers to get their hands on a
fully electric vehicle at an affordable price, while still being able to grow the Tesla brand. We have
also introduced a variety of programs in order to improve brand loyalty as well as giving more
options for purchase, including Amplify Your Ride and the Test Drive America programs. We will
also launch a marking campaign with advertisements in magazines and through web sources.
The first car will ship in 2017 and will be issued to those who reserved the vehicle in the second
half of 2016. The demand for Tesla Model 3 will be estimated based on the growing PEV market
over the next 5 years. The strategy is proposed to grow Tesla’s market share in the PEV
marketplace over the next five years and provides a 19% ROI over the course of 5 Years. The plan
will bring in a total of $7,961,300,790 over five years in revenue and a total of $1,278,349,494 in
profits.
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MARKETING 575 TESLA MARKETING PLAN
ESSAY
Downloaded by: Kayyh |
Distribution of this document is illegal
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
TESLA MARKETING PLAN
TESLA MARKETING PLAN
V. Teplizkiy, E. Chinbayar, S. Moshashaei,
California Lutheran University
Downloaded by: Kayyh |
Distribution of this document is illegal
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
TESLA MARKETING PLAN 1
Executive Summary
Tesla has established itself as one of the leaders in the Electronic Vehicle market and a leader
in innovations. In order to further Tesla Motors’ control of the EV market, we have developed a
strategy to produce an entry level, luxury electronic vehicle that will maintain Tesla’s core values
and will allow to compete on a broader scale with electronic vehicles and hybrids.
After taking everything into consideration, we believe that our strategy will allow Tesla to gain
market share, gain brand awareness, generate brand loyalty and earn profits through our new
programs.
We will develop a brand new, entry level luxury sedan that is fully electric and named the Tesla
Model 3. It will have the core components of a Tesla vehicle, but will be created with a budget in
mind to grow the potential target market. This will allow more customers to get their hands on a
fully electric vehicle at an affordable price, while still being able to grow the Tesla brand. We have
also introduced a variety of programs in order to improve brand loyalty as well as giving more
options for purchase, including Amplify Your Ride and the Test Drive America programs. We will
also launch a marking campaign with advertisements in magazines and through web sources.
The first car will ship in 2017 and will be issued to those who reserved the vehicle in the second
half of 2016. The demand for Tesla Model 3 will be estimated based on the growing PEV market
over the next 5 years. The strategy is proposed to grow Tesla’s market share in the PEV
marketplace over the next five years and provides a 19% ROI over the course of 5 Years. The plan
will bring in a total of $7,961,300,790 over five years in revenue and a total of $1,278,349,494 in
profits.
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