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MARKETING STRATEGY summary

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A SUMMARY FOR THE OVERALL COURSE ON MARKETING STRATEGIES WHICH WILL GIVE YOU A CLEAR UNDERSTANDING ON THE COURSE. WELL SUMMARISED AND CAN BE COVERED IN A SHORT PERIOD OF TIME

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MARKETING STRATEGY
How to win in a competitive

Marketplace?

,Marketing Strategy

What is Marketing ? What is Strategy ?

function that identifies an integrated cascade
customer needs & meets of choices

them profitably

,Marketing Strategy-
It is about answering 5 Questions
What is our
Marketing
aspiration?

Where will
we play?

How will
we win?

What capabilities
must we have?

..which, taken together, are
choices that uniquely
What
management
systems do we
need?
positions a brand in its
market place with
comparative advantage

, Most Crucial ?s for Winning in the
Market Place
What is our
Marketing
aspiration?

Where will
we play?

How will
we win?

What capabilities
must we have?

What
management
systems do we
need?

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Institution: Harvard Business School
Course: Marketing strategy

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Uploaded on: February 5, 2022
Number of pages: 64
Written in: 2021/2022
Type: SUMMARY

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marketing strategy
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MARKETING STRATEGY summary

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