SEVENTH EDITION
GLOBAL MARKETING SVEND HOLLENSEN
‘The world today truly is flat, and a sound global perspective is an absolute
must for all students. Svend Hollensen’s Global Marketing provides a thorough
and comprehensive treatment that delivers on this need.’
Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph’s University,
USA, and Professor of Consumer Behaviour, University of Manchester, UK
25/05/2016 16:16
, Global Marketing
A01_HOLL0111_07_SE_FM.indd 1 5/26/16 9:13 PM
,A01_HOLL0111_07_SE_FM.indd 2 5/26/16 9:13 PM
, iii
Seventh Edition
global MarketinG Svend Hollensen
A01_HOLL0111_07_SE_FM.indd 3 5/26/16 9:13 PM
GLOBAL MARKETING SVEND HOLLENSEN
‘The world today truly is flat, and a sound global perspective is an absolute
must for all students. Svend Hollensen’s Global Marketing provides a thorough
and comprehensive treatment that delivers on this need.’
Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph’s University,
USA, and Professor of Consumer Behaviour, University of Manchester, UK
25/05/2016 16:16
, Global Marketing
A01_HOLL0111_07_SE_FM.indd 1 5/26/16 9:13 PM
,A01_HOLL0111_07_SE_FM.indd 2 5/26/16 9:13 PM
, iii
Seventh Edition
global MarketinG Svend Hollensen
A01_HOLL0111_07_SE_FM.indd 3 5/26/16 9:13 PM
