A VALUATION OF SERVICE QUALITY
AND RESULTING CUSTOMER SATISFACTION IN
PAKISTAN INTERNATIONAL AIRLINES
1
, Contents
1. Introduction.......................................................................................................................................4
1.1. Background................................................................................................................................6
1.2. Problem statement....................................................................................................................6
1.3. Knowledge gap...........................................................................................................................6
1.4. Research questions....................................................................................................................6
1.5. Research objectives...................................................................................................................6
1.6. Scope of the research....................................................................................................................7
1.7. Contributions.................................................................................................................................7
1.8. Variables....................................................................................................................................7
1.8.1. Dependent Variables............................................................................................................7
1.8.2. Independent Variable..........................................................................................................7
2. Research Methodology......................................................................................................................9
2.1. Quantitative Research................................................................................................................9
2.2. Conceptual Framework..............................................................................................................9
.........................................................................................................................................................10
2
AND RESULTING CUSTOMER SATISFACTION IN
PAKISTAN INTERNATIONAL AIRLINES
1
, Contents
1. Introduction.......................................................................................................................................4
1.1. Background................................................................................................................................6
1.2. Problem statement....................................................................................................................6
1.3. Knowledge gap...........................................................................................................................6
1.4. Research questions....................................................................................................................6
1.5. Research objectives...................................................................................................................6
1.6. Scope of the research....................................................................................................................7
1.7. Contributions.................................................................................................................................7
1.8. Variables....................................................................................................................................7
1.8.1. Dependent Variables............................................................................................................7
1.8.2. Independent Variable..........................................................................................................7
2. Research Methodology......................................................................................................................9
2.1. Quantitative Research................................................................................................................9
2.2. Conceptual Framework..............................................................................................................9
.........................................................................................................................................................10
2
