1) Discuss the three rules of Malcolm Gladwell’s Tipping Point.
Answer:
Gladwell has developed three rules of epidemics: (1) the law of the few-that is, there are
exceptional people who possess social connections, personality, energy, and enthusiasm
to be able to spread "the word" (idea or product) in epidemic proportions; (2) the
stickiness factor-that is, there are specific ways to make a message memorable in terms of
presenting and structuring information to influence the impact it will make; and (3) the
power of context-discussed in two parts, essentially that "human beings are a lot more
sensitive to their environment than they may think."
Diff: 1
Type: ES
Page Reference: 531-533
Skill: both
Objective: LO6
2) Identify the 10 steps in the process of transformational change
Answer:
1. Analyze the organization and its need for change
2. Create a shared vision and common direction
3. Separate from the past
4. Create a sense of urgency
5. Support a strong leader role
6. Line up political sponsorship
7. Craft an implementation plan
8. Develop enabling structures
9. Communicate, involve people, and be honest
10. Reinforce and institutionalize change
Diff: 2
Type: ES
Page Reference: 519
Skill: both
Objective: LO4
Test Bank for Karakowsky and Guriel, The Context of Business, 1e
Copyright © 2015 Pearson Canada Inc. 1
Answer:
Gladwell has developed three rules of epidemics: (1) the law of the few-that is, there are
exceptional people who possess social connections, personality, energy, and enthusiasm
to be able to spread "the word" (idea or product) in epidemic proportions; (2) the
stickiness factor-that is, there are specific ways to make a message memorable in terms of
presenting and structuring information to influence the impact it will make; and (3) the
power of context-discussed in two parts, essentially that "human beings are a lot more
sensitive to their environment than they may think."
Diff: 1
Type: ES
Page Reference: 531-533
Skill: both
Objective: LO6
2) Identify the 10 steps in the process of transformational change
Answer:
1. Analyze the organization and its need for change
2. Create a shared vision and common direction
3. Separate from the past
4. Create a sense of urgency
5. Support a strong leader role
6. Line up political sponsorship
7. Craft an implementation plan
8. Develop enabling structures
9. Communicate, involve people, and be honest
10. Reinforce and institutionalize change
Diff: 2
Type: ES
Page Reference: 519
Skill: both
Objective: LO4
Test Bank for Karakowsky and Guriel, The Context of Business, 1e
Copyright © 2015 Pearson Canada Inc. 1
