1) The anti-aging industry is growing at a very rapid rate. This industry has changed
dramatically in recent years. The “new” anti-aging industry has replaced the old industry
which really was simply promoting skin care products that promised to erase fine lines
and wrinkles but whose effectiveness was questionable. Now you have an extensive
variety of very different approaches to anti-aging, some more effective than others.
As the field emerges, consumers are faced with everything from major surgery (like “face
lifts”) to more minor medical procedures to prescription or non-prescription products.
There are a huge range of products claiming to make people look younger and that
include such strange names as micro-dermabrasion, retinoids, antioxidants and peels. In
addition, there are a host of new minor cosmetic procedures that individuals are trying as
early as age 25. These “cosmetic fillers”, like Botox offer individuals a less costly option
to look younger compared to plastic surgery. Products like Botox injections are becoming
so mainstream, individuals are getting them done in shopping malls.
Botox is one of the many commercial names for a protein called botulinum toxin that is
produced by the bacterium Clostridium botulinum. In large doses, it causes botulism, a
rare illness often linked to food poisoning. However, this substance can be used in
cosmetic medicine in a variety of ways such as eliminating wrinkles in efforts to make a
person “look younger”. It has taken some time for consumers to accept this product. First,
Botox achieved government approval as a cosmetic treatment, and was eventually
embraced by most dermatologists (cosmetic doctors). However, even after that approval,
it still failed to attract a significant market for many years. Why? Because Botox’s market
success was continually undermined by negative stories in the press. Skeptics and critics
referred to it as “a deadly poison, causing frozen faces, mutilation and even addiction”.
To respond to the negative images the brand managers at Botox worked to create an
image of it as a trustworthy medicine. Now Botox is becoming broadly accepted.
According to critics of the beauty/anti-aging industry, companies like the makers of
Botox have been aggressively promoting the benefits of their beauty products and
procedures, particularly to younger women. The beauty industry spends billions of
dollars to promote their anti-aging products. This aggressive advertising includes the use
of “super-skinny”, airbrushed models and celebrities to promote their products. By doing
so, the beauty industry has created an ideal image of what people should look like in the
minds of the public viewers. According to the beauty industry, “The Ideal Woman” is
thin with flawless skin, regardless of her age. Critics are not arguing about the
truthfulness of the claims in these advertisements, rather their concern is that the
businesses in this industry are telling us how we should look. By promoting a “fantasy”
image of people - the implications are that you must look “young and glamorous” if you
want to be popular and embraced by others.
Based on the article above, answer the following (3) concept application questions.
Keep in mind that in addressing the questions below, you must apply the concepts,
theories or frameworks discussed in class or in the assigned readings. Make any
assumptions that you feel are necessary.
Test Bank for Karakowsky and Guriel, The Context of Business, 1e
Copyright © 2015 Pearson Canada Inc. 1
, Provide and clearly explain three characteristics of the Emergent Phase. For each
characteristic indicate how it is illustrated in this case of the anti-aging/beauty industry.
Answer:
Emergent phase
Characteristics – any three
Eg. Small entrepreneurial businesses, innovation is key, many competitors, consumers
pay a premium for the products, many different designs no one dominant design…..for
each suggest
Eg. Many different designs: Botox, surgery, cosmetics, prescription, non-prescription
Eg. Innovation in approach to anti-aging – no longer just creams
Lots of businesses but no one best approach yet…
2) The anti-aging industry is growing at a very rapid rate. This industry has changed
dramatically in recent years. The “new” anti-aging industry has replaced the old industry
which really was simply promoting skin care products that promised to erase fine lines
and wrinkles but whose effectiveness was questionable. Now you have an extensive
variety of very different approaches to anti-aging, some more effective than others.
As the field emerges, consumers are faced with everything from major surgery (like “face
lifts”) to more minor medical procedures to prescription or non-prescription products.
There are a huge range of products claiming to make people look younger and that
include such strange names as micro-dermabrasion, retinoids, antioxidants and peels. In
addition, there are a host of new minor cosmetic procedures that individuals are trying as
early as age 25. These “cosmetic fillers”, like Botox offer individuals a less costly option
to look younger compared to plastic surgery. Products like Botox injections are becoming
so mainstream, individuals are getting them done in shopping malls.
Botox is one of the many commercial names for a protein called botulinum toxin that is
produced by the bacterium Clostridium botulinum. In large doses, it causes botulism, a
rare illness often linked to food poisoning. However, this substance can be used in
cosmetic medicine in a variety of ways such as eliminating wrinkles in efforts to make a
person “look younger”. It has taken some time for consumers to accept this product. First,
Botox achieved government approval as a cosmetic treatment, and was eventually
embraced by most dermatologists (cosmetic doctors). However, even after that approval,
it still failed to attract a significant market for many years. Why? Because Botox’s market
success was continually undermined by negative stories in the press. Skeptics and critics
referred to it as “a deadly poison, causing frozen faces, mutilation and even addiction”.
To respond to the negative images the brand managers at Botox worked to create an
image of it as a trustworthy medicine. Now Botox is becoming broadly accepted.
According to critics of the beauty/anti-aging industry, companies like the makers of
Botox have been aggressively promoting the benefits of their beauty products and
procedures, particularly to younger women. The beauty industry spends billions of
Test Bank for Karakowsky and Guriel, The Context of Business, 1e
Copyright © 2015 Pearson Canada Inc. 2
dramatically in recent years. The “new” anti-aging industry has replaced the old industry
which really was simply promoting skin care products that promised to erase fine lines
and wrinkles but whose effectiveness was questionable. Now you have an extensive
variety of very different approaches to anti-aging, some more effective than others.
As the field emerges, consumers are faced with everything from major surgery (like “face
lifts”) to more minor medical procedures to prescription or non-prescription products.
There are a huge range of products claiming to make people look younger and that
include such strange names as micro-dermabrasion, retinoids, antioxidants and peels. In
addition, there are a host of new minor cosmetic procedures that individuals are trying as
early as age 25. These “cosmetic fillers”, like Botox offer individuals a less costly option
to look younger compared to plastic surgery. Products like Botox injections are becoming
so mainstream, individuals are getting them done in shopping malls.
Botox is one of the many commercial names for a protein called botulinum toxin that is
produced by the bacterium Clostridium botulinum. In large doses, it causes botulism, a
rare illness often linked to food poisoning. However, this substance can be used in
cosmetic medicine in a variety of ways such as eliminating wrinkles in efforts to make a
person “look younger”. It has taken some time for consumers to accept this product. First,
Botox achieved government approval as a cosmetic treatment, and was eventually
embraced by most dermatologists (cosmetic doctors). However, even after that approval,
it still failed to attract a significant market for many years. Why? Because Botox’s market
success was continually undermined by negative stories in the press. Skeptics and critics
referred to it as “a deadly poison, causing frozen faces, mutilation and even addiction”.
To respond to the negative images the brand managers at Botox worked to create an
image of it as a trustworthy medicine. Now Botox is becoming broadly accepted.
According to critics of the beauty/anti-aging industry, companies like the makers of
Botox have been aggressively promoting the benefits of their beauty products and
procedures, particularly to younger women. The beauty industry spends billions of
dollars to promote their anti-aging products. This aggressive advertising includes the use
of “super-skinny”, airbrushed models and celebrities to promote their products. By doing
so, the beauty industry has created an ideal image of what people should look like in the
minds of the public viewers. According to the beauty industry, “The Ideal Woman” is
thin with flawless skin, regardless of her age. Critics are not arguing about the
truthfulness of the claims in these advertisements, rather their concern is that the
businesses in this industry are telling us how we should look. By promoting a “fantasy”
image of people - the implications are that you must look “young and glamorous” if you
want to be popular and embraced by others.
Based on the article above, answer the following (3) concept application questions.
Keep in mind that in addressing the questions below, you must apply the concepts,
theories or frameworks discussed in class or in the assigned readings. Make any
assumptions that you feel are necessary.
Test Bank for Karakowsky and Guriel, The Context of Business, 1e
Copyright © 2015 Pearson Canada Inc. 1
, Provide and clearly explain three characteristics of the Emergent Phase. For each
characteristic indicate how it is illustrated in this case of the anti-aging/beauty industry.
Answer:
Emergent phase
Characteristics – any three
Eg. Small entrepreneurial businesses, innovation is key, many competitors, consumers
pay a premium for the products, many different designs no one dominant design…..for
each suggest
Eg. Many different designs: Botox, surgery, cosmetics, prescription, non-prescription
Eg. Innovation in approach to anti-aging – no longer just creams
Lots of businesses but no one best approach yet…
2) The anti-aging industry is growing at a very rapid rate. This industry has changed
dramatically in recent years. The “new” anti-aging industry has replaced the old industry
which really was simply promoting skin care products that promised to erase fine lines
and wrinkles but whose effectiveness was questionable. Now you have an extensive
variety of very different approaches to anti-aging, some more effective than others.
As the field emerges, consumers are faced with everything from major surgery (like “face
lifts”) to more minor medical procedures to prescription or non-prescription products.
There are a huge range of products claiming to make people look younger and that
include such strange names as micro-dermabrasion, retinoids, antioxidants and peels. In
addition, there are a host of new minor cosmetic procedures that individuals are trying as
early as age 25. These “cosmetic fillers”, like Botox offer individuals a less costly option
to look younger compared to plastic surgery. Products like Botox injections are becoming
so mainstream, individuals are getting them done in shopping malls.
Botox is one of the many commercial names for a protein called botulinum toxin that is
produced by the bacterium Clostridium botulinum. In large doses, it causes botulism, a
rare illness often linked to food poisoning. However, this substance can be used in
cosmetic medicine in a variety of ways such as eliminating wrinkles in efforts to make a
person “look younger”. It has taken some time for consumers to accept this product. First,
Botox achieved government approval as a cosmetic treatment, and was eventually
embraced by most dermatologists (cosmetic doctors). However, even after that approval,
it still failed to attract a significant market for many years. Why? Because Botox’s market
success was continually undermined by negative stories in the press. Skeptics and critics
referred to it as “a deadly poison, causing frozen faces, mutilation and even addiction”.
To respond to the negative images the brand managers at Botox worked to create an
image of it as a trustworthy medicine. Now Botox is becoming broadly accepted.
According to critics of the beauty/anti-aging industry, companies like the makers of
Botox have been aggressively promoting the benefits of their beauty products and
procedures, particularly to younger women. The beauty industry spends billions of
Test Bank for Karakowsky and Guriel, The Context of Business, 1e
Copyright © 2015 Pearson Canada Inc. 2
