MMC3420: CONSUMER AUDIENCE ANALYTICS FALL EXAM Q & A SCORE 30 OUT OF 30

MMC3420: CONSUMER AUDIENCE ANALYTICS FALL EXAM Q &
A SCORE 30 OUT OF 30


Question 1 pts


Which of the followings is TRUE regarding the differences between
Business
Intelligence and Business Analytics?



Business intelligence and business analytics are basically the same thing
but have
different cost structures.



Business intelligence moves business analytics to a more
analytical stage.

Business intelligence delivers more bottom-line info than business
analytics.


Business intelligence and business analytics are like the different
stages of a
continuum.

,MMC3420: CONSUMER AUDIENCE ANALYTICS FALL EXAM Q &
A SCORE 30 OUT OF 30



Question 2 pts


According to your reading, each social network creates a cluster of relationships. To su
many links?




website analytics


regression analysis


SEO


data mining




Question 3 pts


Firms CANNOT create:


consumer segments.


consumer targets.


positioning strategies.


targeting strategies.


segmentation strategies.

, MMC3420: CONSUMER AUDIENCE ANALYTICS FALL EXAM Q &
A SCORE 30 OUT OF 30


Question 4 pts


Among the segmentation variables related to purchase behavior is consumers’ share of wa