COM3702 PORTFOLIO EXAMINATION 2021

1 INTRODUCTION..................................................................................................... 1 2 MEDIA POLICY AND REGULATION ..................................................................... 2 2.1 The nature of media and communication policy................................ ................. 2 2.1.1 Overview of ICT Policy.......................................................................................... 2 2.1.3 Identify and discuss the current phase of the National Integrated ICT policy .. 3 3 MEDIA MANAGEMENT.......................................................................................... 3 3.1 Strategic media management............................................................................... 3 4 REPRESENTATION ............................................................................................... 5 4.1 News as representation ........................................................................................ 5 4.2 Media and race ...................................................................................................... 6 4.2.1 Racism ................................................................................................................... 6 4.2.2 Selected social media item................................................................................... 6 4.2.3 Social media on racism ........................................................................................... 6 4.3 Media and sexual orientation: portrayal of gays and lesbians .......................... 6 4.4 Media and HIV/AIDS .............................................................................................. 8 4.4.1 Summary of health campaign............................................................................... 8 4.4.2 Health communication and communication context ................................................. 8 4.4.3 Media Advocacy...................................................................................................... 8 4.4.4 Definition of ‘’representation’’.............................................................................. 9 4.5 Media and terrorism .............................................................................................. 9 4.5.1 Summary of terrorist news event......................................................................... 9 4.5.2 Four possible media needs of terrorism.............................................................. 9 5 CONCLUSION ........................................................................................................ 9 SELF-ASSESSMENT AND SELF REFLECTION............................................................... 10 ADDENDUM A: Media and race........................................................................................ 12 ADDENDUM B: Health Campaign .................................................................................... 14 1 1 INTRODUCTION This assignment will be focusing on 3 themes, Policy, Management and Regulation. The structure of this assignment is in sequential order to ensure optimal understanding of the concepts used and how they link to one another. In Media Policy and Regulation, the focus is on the ICT policy and its concept as a process. The policy stage and the current phase of the National Integrated ICT policy will be identified and discussed. The Media Management’s focus will be on environmental analyses, the internal and external assessments of an organisation. Then a discussion on the four components of the SWOT analyses and representation of gays and lesbians, then sexual orientation will be explored. The next focus will be on Media and HIV and Media and Tourism.