Question 1 of 40
2.5/ 2.5 Points
What is a “bait advertisement?”
A. an ad that is attached to free merchandise
B. an ad that lures customers into the store through curiosity
C. an ad that promises an item that is not actually available
D. an ad for earthworms, mealworms or minnows
Question 2 of 40
2.5/ 2.5 Points
Which of the following is NOT a necessary aspect of commercial advertising?
A. addresses a mass audience
B. communicates to potential buyers
C. induces the purchase of a product or service
D. contains information about the product or service
Question 3 of 40
2.5/ 2.5 Points
A study by Consumer Reports found errors in what percent of the credit reports that it analyzed?
A. less than 1%
B. 11%
C. 43%
, D. nearly 100%
Question 4 of 40
2.5/ 2.5 Points
In the due care theory of manufacturer’s duties, the relationship between manufacturer and
customer can be described as which of the following?
A. The manufacturer is in an unequal position to harm and take advantage of the customer.
B. They are equals.
C. The customer is in an unequal position to place demands on the manufacturer.
D. The manufacturer and the customer are separated by a regulating body.
Question 5 of 40
2.5/ 2.5 Points
Which group is considered vulnerable to advertising aimed at altering desires?
A. parents
B. seniors
C. children
D. corporations
Question 6 of 40
2.5/ 2.5 Points
In the market approach to consumer protection, what would lead to higher safety standards in
consumer products?
A. government regulation
B. inter-corporate agreements