Running
\ BUSI 521 Bus Law_Tests Combined new
Oma B. Kamara
Bus 521-Entrepreneurship and Innovation
12/18/2013
Dr. Amanda Manners
Executive Summary
,Running
Le Petit Café is a new family restaurant opened by two sisters and it serves fresh
healthy sandwiches and beverages. The Café is strategically located in Bethesda, Maryland very
close to the National Institute of Health (NIH) and Walter Reed Medical Hospital, Suburban
Hospital along with many other offices, schools, hotels, condos, town and single homes. Le Petit
Café ‘s objective is to very quickly become an excellent place to grab a quick in the heart of
Bethesda as it will serve not only the locals but also visitors that come to the area. Le Petit Café
hopes to attract 45% new customers a year after the second year and will reach profitability by
the end of year two.
Keys to Success
Le Petit Café has been able to identify three important areas of focus that will play a key
role in its success. The first area is a well design and implemented financial controls that will be
quite important, since the restaurant industry is very competitive. The second requirement is that
it will offer is high-quality fresh and healthy food that will help it to clearly stand out from the
competition and the lastly, it will ensure proper visibility whereby the café will be of easy
access to get to. Le Petit Café will create an effective target marketing campaign that will
support the opening of the store as well as ensure enough business.
Competition
, Running
Some of the sources of competition for Le Petit Café are the sandwiches, types of
coffee, other beverages served by its competitors in the area. The prices for same or similar
items on its menu offered by others in the area and also whether they offer seating and the
number of seating offered to their customers. (Reid & Sanders P.137)
Demand for another sandwich shop for location.
Another source of competition will be to determine whether there is enough demand for
another sandwich shop in the area since there is a better chance of attracting customers in high
traffic areas like in urban areas where tourists frequent or whether there are any college campus
or schools in the area as compared to urban areas where there is less traffic of people
Menu
Le Petit Café will also study menu of its competitors to make sure its sandwiches are not
the same and try to come up with original recipes for its sandwiches and food combinations like
soups for example, (Burt, D. N. (1989) and making sure it includes mostly vegetarian or
organic ingredients in its recipes .
Name and Ambiance
Another source of competition that will be carefully thought about is the name and
ambiance of the other sandwich shops in the area as these two will set Le Petit Café apart from
its competition. To be able to compete it will come up with a nicely designed exterior and
interior, plus a catchy name to help it to stand out and attract customers easily.
Another factor Le Petit will consider to be able to compete will be to construct an put
together a solid business plan that projects its first two years of income along with outlines of its
business methods and startup costs which will include the costs of necessary licenses and
\ BUSI 521 Bus Law_Tests Combined new
Oma B. Kamara
Bus 521-Entrepreneurship and Innovation
12/18/2013
Dr. Amanda Manners
Executive Summary
,Running
Le Petit Café is a new family restaurant opened by two sisters and it serves fresh
healthy sandwiches and beverages. The Café is strategically located in Bethesda, Maryland very
close to the National Institute of Health (NIH) and Walter Reed Medical Hospital, Suburban
Hospital along with many other offices, schools, hotels, condos, town and single homes. Le Petit
Café ‘s objective is to very quickly become an excellent place to grab a quick in the heart of
Bethesda as it will serve not only the locals but also visitors that come to the area. Le Petit Café
hopes to attract 45% new customers a year after the second year and will reach profitability by
the end of year two.
Keys to Success
Le Petit Café has been able to identify three important areas of focus that will play a key
role in its success. The first area is a well design and implemented financial controls that will be
quite important, since the restaurant industry is very competitive. The second requirement is that
it will offer is high-quality fresh and healthy food that will help it to clearly stand out from the
competition and the lastly, it will ensure proper visibility whereby the café will be of easy
access to get to. Le Petit Café will create an effective target marketing campaign that will
support the opening of the store as well as ensure enough business.
Competition
, Running
Some of the sources of competition for Le Petit Café are the sandwiches, types of
coffee, other beverages served by its competitors in the area. The prices for same or similar
items on its menu offered by others in the area and also whether they offer seating and the
number of seating offered to their customers. (Reid & Sanders P.137)
Demand for another sandwich shop for location.
Another source of competition will be to determine whether there is enough demand for
another sandwich shop in the area since there is a better chance of attracting customers in high
traffic areas like in urban areas where tourists frequent or whether there are any college campus
or schools in the area as compared to urban areas where there is less traffic of people
Menu
Le Petit Café will also study menu of its competitors to make sure its sandwiches are not
the same and try to come up with original recipes for its sandwiches and food combinations like
soups for example, (Burt, D. N. (1989) and making sure it includes mostly vegetarian or
organic ingredients in its recipes .
Name and Ambiance
Another source of competition that will be carefully thought about is the name and
ambiance of the other sandwich shops in the area as these two will set Le Petit Café apart from
its competition. To be able to compete it will come up with a nicely designed exterior and
interior, plus a catchy name to help it to stand out and attract customers easily.
Another factor Le Petit will consider to be able to compete will be to construct an put
together a solid business plan that projects its first two years of income along with outlines of its
business methods and startup costs which will include the costs of necessary licenses and
