University of Maryland - IFSM 201 Week 4 Quiz. Questions And Answers. Latest 2022

University of Maryland - IFSM 201 Week 4 Quiz. Questions And Answers. Latest 2022.A company is more likely to lose current customers if: Question 1 options: Save A) the company is unable to resolve issues quickly and fairly. B) the company does not offer a rewards program. C) the company sends many advertising emails. D) the company's service representative does not seem to have all the needed information from all the pertinent departments. Question 2 (0.25 points) Which of the following would NOT be considered a primary application supported by CRM. Question 2 options: Acquisition of new customers. Retention of current customers. Management of customers' accounts. Management of customer-to-customer relationships. Save Question 3 (0.25 points) (True/False). The primary financial impact of a robust CRM system results from retaining current customers versus obtaining new customers. Question 3 options: A) True B) False Save Question 4 (0.25 points) (True/False). Data warehousing and data mining mean the same thing when applied to CRM. Question 4 options: A) True B) False Save Question 5 (0.25 points) (True/False). Demographic data is the collection of data related to customer age, gender, location, income level, and so on. Question 5 options: A) True B) False Save Question 6 (0.25 points) Which of the following would be a typical use of data analytics? Question 6 options: To gather and store raw data about customers, products, transactions, etc. To evaluate data in order to improve productivity and business gain. To query the contents of a data warehouse. To alert the analyst to gaps in current data set. Save Question 7 (0.25 points)