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Week 4 Assignment
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Annual Report Formats
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Beth A. Reeves
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BUS 340: Business Communication
Tracy Thompson
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11/5/2018
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, Running head: ANNUAL REPORT 2
Introduction
The Kroger Company and Whole Foods Market Inc are two of the leading companies in
their field. They are both successful grocery store companies. Each company provides an annual
report for 2016 and gives clear and understandable information. There are some organizational
differences, but both companies present their goals, challenges, and plans within their company.
Both are easy to read and provides clear information for readers to follow and understand. The
Kroger Company and Whole Foods Market Inc provides information that will be beneficial to
their stakeholders and how they continue to grow within this competitive industry of grocery
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stores.
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Organizational Differences
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The Kroger Company rs e
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The Kroger company does provide annual reports for the past years. The recent annual
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report being 2016. Kroger company provides a short memo to their stakeholders and then a more
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extended statement to their customers. Their report is 73 pages long, which is a few pages more
than what Whole Foods Market has for their annual report. Kroger company does not provide a
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content page for their annual report, so when conducting the reading, readers must go through
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everything. With the information provided and the short memo to their stakeholders, they do
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provide clear information for their stakeholders.
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Whole Foods Market Inc.
Whole Foods Market does provide annual reports for past years. The recent annual report
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being 2016. Whole Foods Market annual report for 2016 is 68 pages long and provides clear
information. In their report, they provide information regarding business, risk factors,
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