COM3702/201/1/20
20
Tutorial Letter 201/1/2020
Media Studies: Policy, management and
media representation
COM3702
Semester 1
Department of Communication Science
This tutorial letter contains important
information about your
module.
BARCODE
, CONTENTS
Page
1 INTRODUCTION........................................................................................................................... 3
2 LECTURER(S) AND CONTACT DETAILS...................................................................................3
3 ADDITIONAL INFORMATION ABOUT THE STUDY GUIDE AND STUDY GUIDE ERRATA......4
4 FEEDBACK ON ASSIGNMENT 01...............................................................................................5
5 FEEDBACK ON ASSIGNMENT 02.............................................................................................13
6 THE EXAMINATION PORTFOLIO..............................................................................................13
6.1 Guidelines for the examination portfolio....................................................................14
6.2 Preparing your portfolio submission...........................................................................23
6.3 Supplementary examination...................................................................................... 25
7 IN CLOSING................................................................................................................................ 25
SOURCES CONSULTED........................................................................................................................ 26
2
, COM3702/201/1/20
20
Dear Student
1 INTRODUCTION
We trust that you are enjoying this module, Media Studies: Policy,
Management and Media Representation. We know that the workload is
substantial, but we hope that you have spent the recommended
amount of time working through the content and that you will submit
your examination portfolio (Assignment 03) soon.
This tutorial letter contains important information. Please study it
carefully before you submit your examination portfolio. Do not hesitate
to contact us if you need clarification on anything.
2 LECTURERS AND CONTACT DETAILS
The contact details of your lecturers and the respective study units that
they teach are indicated below. As you prepare for the submission of
the examination portfolio (Assignment 03), please liaise directly with
the responsible lecturer if you have any questions related to a specific
study unit.
Name and contact
Chapters for which the lecturer is responsible
details
Chapter 1: The nature of media and
Mr M Mntungwa
communications policy
Module
Chapter 2: External media regulation in South
coordinator
Africa Chapter 3: Internal media regulation
WMM 7-86
in South Africa Chapter 7: News as
012 429 2335
.z representation
a Chapter 9: Media and race
Dr S Moola Chapter 6: Representation defined
WMM 7-76 Chapter 8: Media and the construction of
012 429 6281 identity Chapter 12: Media and the
environment
Chapter 13: Media and HIV/AIDS
Chapter 14: Media and violence
3
, Prof CP Cilliers Chapter 4: Media and communication
WMM 7-78 markets Chapter 5: Strategic media
012 429 6282 management Chapter 10: Gender and
the media
Chapter 11: Media and sexual orientation: the
portrayal of gays and lesbians
Chapter 15: Media and terrorism
3 ADDITIONAL INFORMATION ABOUT THE STUDY GUIDE AND STUDY
GUIDE ERRATA
There is no need to be alarmed by the fact that the previous code for
this module, COM3029, still appears on the cover of your study guide.
The same study guide is used for this module (COM3702).
You can ignore study unit 7 (The public sphere in contemporary society)
in your study guide, which is based on chapter 8 of the prescribed book
for COM2604, Media studies: media history, media and society (volume 1) by
PJ Fourie (2007).
Study unit 7 is not relevant to COM3702 and you will not be examined
on this section of the study material in the 2020 academic year.
Study guide errata
Page in the What it should
What it says
study guide say
161 Activity 8.3 (point 1) refers to chapter chapter 7
11
161 Activity 8.4 (point 1) refers to chapter chapter 7
11
183 Section 10.2, under the heading, Section 9.1
“Definitions of race”, reads “Section
10.1
…”
4
20
Tutorial Letter 201/1/2020
Media Studies: Policy, management and
media representation
COM3702
Semester 1
Department of Communication Science
This tutorial letter contains important
information about your
module.
BARCODE
, CONTENTS
Page
1 INTRODUCTION........................................................................................................................... 3
2 LECTURER(S) AND CONTACT DETAILS...................................................................................3
3 ADDITIONAL INFORMATION ABOUT THE STUDY GUIDE AND STUDY GUIDE ERRATA......4
4 FEEDBACK ON ASSIGNMENT 01...............................................................................................5
5 FEEDBACK ON ASSIGNMENT 02.............................................................................................13
6 THE EXAMINATION PORTFOLIO..............................................................................................13
6.1 Guidelines for the examination portfolio....................................................................14
6.2 Preparing your portfolio submission...........................................................................23
6.3 Supplementary examination...................................................................................... 25
7 IN CLOSING................................................................................................................................ 25
SOURCES CONSULTED........................................................................................................................ 26
2
, COM3702/201/1/20
20
Dear Student
1 INTRODUCTION
We trust that you are enjoying this module, Media Studies: Policy,
Management and Media Representation. We know that the workload is
substantial, but we hope that you have spent the recommended
amount of time working through the content and that you will submit
your examination portfolio (Assignment 03) soon.
This tutorial letter contains important information. Please study it
carefully before you submit your examination portfolio. Do not hesitate
to contact us if you need clarification on anything.
2 LECTURERS AND CONTACT DETAILS
The contact details of your lecturers and the respective study units that
they teach are indicated below. As you prepare for the submission of
the examination portfolio (Assignment 03), please liaise directly with
the responsible lecturer if you have any questions related to a specific
study unit.
Name and contact
Chapters for which the lecturer is responsible
details
Chapter 1: The nature of media and
Mr M Mntungwa
communications policy
Module
Chapter 2: External media regulation in South
coordinator
Africa Chapter 3: Internal media regulation
WMM 7-86
in South Africa Chapter 7: News as
012 429 2335
.z representation
a Chapter 9: Media and race
Dr S Moola Chapter 6: Representation defined
WMM 7-76 Chapter 8: Media and the construction of
012 429 6281 identity Chapter 12: Media and the
environment
Chapter 13: Media and HIV/AIDS
Chapter 14: Media and violence
3
, Prof CP Cilliers Chapter 4: Media and communication
WMM 7-78 markets Chapter 5: Strategic media
012 429 6282 management Chapter 10: Gender and
the media
Chapter 11: Media and sexual orientation: the
portrayal of gays and lesbians
Chapter 15: Media and terrorism
3 ADDITIONAL INFORMATION ABOUT THE STUDY GUIDE AND STUDY
GUIDE ERRATA
There is no need to be alarmed by the fact that the previous code for
this module, COM3029, still appears on the cover of your study guide.
The same study guide is used for this module (COM3702).
You can ignore study unit 7 (The public sphere in contemporary society)
in your study guide, which is based on chapter 8 of the prescribed book
for COM2604, Media studies: media history, media and society (volume 1) by
PJ Fourie (2007).
Study unit 7 is not relevant to COM3702 and you will not be examined
on this section of the study material in the 2020 academic year.
Study guide errata
Page in the What it should
What it says
study guide say
161 Activity 8.3 (point 1) refers to chapter chapter 7
11
161 Activity 8.4 (point 1) refers to chapter chapter 7
11
183 Section 10.2, under the heading, Section 9.1
“Definitions of race”, reads “Section
10.1
…”
4
