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COM3702 PORTFOLIO EXAM Media Studies: Policy, management and media representation latest updated

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Module: COM3702 Semester ONE Portfolio Examination Unique number: Media Studies: Policy, management and media representation Student number: Dumasia S. V Submission date: 5 May 2016 I, Sapna Vinod Dumasia, hereby declare that this portfolio assessment for the module Media Studies: policy, management and media representation (COM3702) is my own and personal work and all the sources I have used or quoted have been indicated and acknowledged by means of complete references. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Miss Sapna Vinod Dumasia Ms Sajita Umrigar Student number: Witness Date: 05/05/2016 Date: 05/05/2016 TABLE OF CONTENT PAGE Declaration 2 1 INTRODUCTION 4 2 MEDIA POLICY AND REGULATIONS 5 2.1 The nature of media and communications policy 5 2.1.1 Phase I: Emerging communications industry policy (- 1940) 5 2.1.2 Phase II: Public service media policy (1945 – 1980/1990) 6 2.1.3 Phase III: New communication policy 7 3 MEDIA MANAGEMENT 8 4 REPRESENTATION 10 4.1 News as representation 10 4.2 Media and Race 11 4.3 Media and sexual orientation: the portrayal of Gays and Lesbians 15 4.4 Media and HIV/AIDS 19 4.5 Media and terrorism 21 5 CONCLUSION 24 SOURCES CONSULTED 26 ADDENDUM A: Self-assessment and self-reflection 29 ADDENDUM B: Newspaper article: “ Thieving trio prowls Lenasia” - Rising Sun Lenasia 30 ADDENDUM C: Online news article: “ ‘It’s just the facts’ – Penny Sparrow breaks her silence” - News24 31 ADDENDUM D: Online news article: “ Terror in France. Paris suffers another horrifying terrorist attack” – The Economist 33 1 INTRODUCTION This portfolio deals with a variety of themes from media studies. The first theme entails a detailed discussion of the three phases of pa ..........................................continued.................................................

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Module: COM3


Semester


Portfolio


Examination U


number: 794


Media Studies: Policy, mana


representation Student nu


Dumasia S


Submission date:


2016

,I, Sapna Vinod Dumasia, hereby declare that

module Media Studies: policy, management and

own and personal work and all the sources I

indicated and acknowledged by means of com


I have read and understood Tutorial Letter C

presentation requirements, referencing techn




Miss Sapna Vinod Dumasia


Student number: 4740-901-0


Date: 05/05/2016

,TABLE OF CONTENT



Declaration



1 INTRODUCTION

2 MEDIA POLICY AND REGULATIONS

2.1 The nature of media and communicatio

2.1.1 Phase I: Emerging communications ind
2.1.2 Phase II: Public service media policy (
2.1.3 Phase III: New communication policy

3 MEDIA MANAGEMENT

4 REPRESENTATION
4.1 News as representation
4.2 Media and Race
4.3 Media and sexual orientation: the portra
Lesbians

, 1 INTRODUCTION

This portfolio deals with a variety of themes
entails a detailed discussion of the three pha
regulation, namely: emerging communication
media policy and new communications policy
the aid of examples from the telephonic and
Africa, such as SAPO and Telkom.

The second theme of media management exp
SWOT analysis. For the purpose of the essay
Opportunities and Threats of the internationa
firm, Ogilvy & Mather will be reviewed.

The third theme of representation comprises
representation, an article (“Thieving trio prowls
Lenasia, is analysed, and elements such as g
agenda-building, framing are identified and d
within the media text.

The second component, discusses the four is


namely: text production, intertextuality, ideo

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