Semester
Portfolio
Examination U
number: 794
Media Studies: Policy, mana
representation Student nu
Dumasia S
Submission date:
2016
,I, Sapna Vinod Dumasia, hereby declare that
module Media Studies: policy, management and
own and personal work and all the sources I
indicated and acknowledged by means of com
I have read and understood Tutorial Letter C
presentation requirements, referencing techn
Miss Sapna Vinod Dumasia
Student number: 4740-901-0
Date: 05/05/2016
,TABLE OF CONTENT
Declaration
1 INTRODUCTION
2 MEDIA POLICY AND REGULATIONS
2.1 The nature of media and communicatio
2.1.1 Phase I: Emerging communications ind
2.1.2 Phase II: Public service media policy (
2.1.3 Phase III: New communication policy
3 MEDIA MANAGEMENT
4 REPRESENTATION
4.1 News as representation
4.2 Media and Race
4.3 Media and sexual orientation: the portra
Lesbians
, 1 INTRODUCTION
This portfolio deals with a variety of themes
entails a detailed discussion of the three pha
regulation, namely: emerging communication
media policy and new communications policy
the aid of examples from the telephonic and
Africa, such as SAPO and Telkom.
The second theme of media management exp
SWOT analysis. For the purpose of the essay
Opportunities and Threats of the internationa
firm, Ogilvy & Mather will be reviewed.
The third theme of representation comprises
representation, an article (“Thieving trio prowls
Lenasia, is analysed, and elements such as g
agenda-building, framing are identified and d
within the media text.
The second component, discusses the four is
namely: text production, intertextuality, ideo