A) Company establishment. (Describe the history, vision, mission, company’
primary business activities
British American Tobacco Malaysia (BATM) was formed from the merger of
Rothmans of Pall Mall (Malaysia) Berhad and Malaysian Tobacco Company Berhad on 3
November 1999. It is the prime tobacco firm with around 53 percent and above shares in
the stock market in Malaysia. The nature of the business of British American Tobacco is
importation and sale of cigarettes, pipe tobaccos and cigars. Varieties of top quality
tobacco brands are prepared according to the different consumers' preference and needs
around the market, which makes BATM have a strong competitive position. There is a
series portfolio of cigarette brands which includes world-famous brands like DUNHILL,
KENT, PETER STUYVESANT, PALL MALL and ROTHMANS.
The vision of British American Tobacco Malaysia is to become the World’s best
at satisfying consumer moments in tobacco and beyond while the mission is
delivering their commitments to society while championing informed consumer
choice.
British American Tobacco Malaysia currently employed approximately above
2000 employees who are involved in a broad spectrum of disciplines, from generating
insights, developing brands and making these available on a national level.
Besides, they also targeted to stay in the top market position in Malaysia as the
prime firm that conducts tobacco businesses through satisfying the consumers with a
strong portfolio of brands, supported by leading practices that helps to maximize
shareholder returns. In order to success, BATM also conducts business in a manner that
not only grows the Company but also contributes to a better society where diversity,
freedom of making decision and fairness will be enhanced and cherished in Malaysia.
,Awards & Achievements
British American Tobacco Malaysia continues to strive in ensuring all aspects of
the business conducts are done to the highest standards of accountability and
transparency. A testament to these efforts in setting benchmarks for high corporate
governance standards, shareholder value and human resource policies and practices, they
are proud to have received the local and international recognitions as listed below:
, B) The company management (organization structure, department, strategies etc)
The Leadership Team of British American Tobacco Malaysia is obligated for the
implementation of operating subsidiaries the policies and strategy set by the Board of
Directors. Below shows the structure of the leadership team of BATM: